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Humidity Control: Of all the variables involved with a sterile environment and successful Cataract surgery, humidity is one of the biggest. If the humidity was too high, or low, infectious spores could grow or mutate and be carried around the room by human movement.

But Dr. Patterson has gone to extraordinary measures to control humidity in his facility. You see, during construction, the contractors placed a layer of rubberized asphalt laminated to a polyethylene film under the concrete slab to prevent vapor from seeping up through the concrete floor.

Plus, he also uses a combination humidifier/dehumidifier system to add or remove moisture from the air as necessary.

Dust and Airborne Particles: Obviously dust and other airborne particles can cause infections.

Just like humidity, invisible dust or airborne particles may come in contact with the eye during surgery and cause an infection later on. This is why the air in the room is exchanged a minimum of two times every five minutes. Dr. Patterson's system for doing this is one of the most advanced of its kind, and also includes…

Temperature Control: In conjunction with humidity control, temperature control is important in consistent successful outcomes. Dr. Patterson maintains a constant 68° in the room at all times. The surgery center features a digitally controlled heating, ventilation and air conditioning system with graphical software and telelink modem. Dr. Patterson controls the temperature to plus or minus 1/10 (one-tenth) of…

General Cleanliness: In order to maintain general cleanliness and sterility, the room has to be constructed with special flooring and paint. Why? So it can withstand the harsh cleaning agents required to maintain a sterile environment.

Dr. Patterson's floor covering is an operating room grade, low porous vinyl and the walls are covered with an epoxy-based paint. The ceiling is constructed with a non-particulate material with a vinyl veneer which enables the ceiling to be cleaned.

Dr. Patterson is a stickler for maintaining cleanliness in his operating room and insists the cleaning schedule be followed religiously. And because he goes to these kinds of lengths to make sure there is absolutely no infectious particles in his theatre, many of his patients enjoy a speedy recovery.

What Happens If The Power Goes Out?

There is always someone who asks, "What happens if the power goes out during my surgery?" That is a question Dr. Patterson can easily answer.

Dr. Patterson has a 150 Kilowatt, 480 Volt, 3 Phase backup generator. If you are like me, you have no idea what that means. But what I do…

All of this adds up to very specific, detailed proof.

You see, you can't just say, "We do everything possible to ensure the safety of our patients." What you must say is, "Here are the specific things we do to ensure the effectiveness and safety of you, as our patient."

There are a lot of other factors which contribute to the successfulness of the Eye Centers' letter... but... specific, detailed proof is the stand out feature of the letter.

I'd like to congratulate those of you who got the answer 100% correct. And I applaud ALL of you for sending in your guesses. Whether 100% correct, somewhat correct, or…

In my next posting, I'm going to explain what made the ad featured in "Can You Guess Part III?" so effective. I'm saving the answer to "Can You Guess Part II?" (A Valentine for Jessica) because the answer which makes that piece of writing so successful is...

Very Unusual And

Almost Impossible

To Figure Out!

Specifically Sincerely,

Gary C. Halbert

P.S. My last seminar (my "Fusion" seminar) had, I believe, the highest energy level of any seminar I have given (or attended). Much of the information dispensed at that seminar has never been revealed in any other seminar, book, or course. All of the excitement and…

# 2005 - 07-26-05

From:

North of Jewfish Creek

Dear Friend & Subscriber,

In this letter, I'm going to give you the
"STAND OUT" reason my personal ad featured in "Can You Guess
Part III?" was so successful.

Just in case you're having a "senior moment"
that was the ad that started with the lead-in headline... "Are
You More Than Just Another Pretty Face?" - followed by
the main headline... "Generous, Creative Businessman Wants
To Find A Hot, Sexy Woman With A Good Sense Of Humor".

OK, just like "Can You Guess (Part I)?" I
received an amazing number of emails from people guessing
why this ad worked so well. Here's their guesses:

Headline: Many of my readers guessed the ad
worked so well because the headline was so dead-on-target.
This is certainly one of the reasons the ad was so
successful.

Dominated The Page: Many of my eagle-eyed
readers noted the fact this ad appeared in the classified
section of the paper... and... since it was a full-page
ad... there were no other ads to compete with it. Once
again, this is one of the reasons the ad was so successful.

The Word "Generous": Many people guessed that using
the word "generous" in my headline was pretty much iron-clad
insurance many women would be interested in what I had to
say. I think that's true. But curiously enough, as far as I
can tell, only one of the women who answered the ad was an
out-and-out gold…

Humorous: A lot of the guesses were the ad
worked because it was so humorous. I think that's true also.
Women, at least psychologically, like a man who can make
them laugh. Most women want to hook up with a guy who is
intelligently humorous.

All of these were good guesses. All of the
above were, indeed, factors which made the ad work. But
remember... what I said we were
looking for was the "stand out" reason the ad
worked. I put those ads in my newsletters to illustrate a
certain feature... a "stand out" feature... which made them
work so much better than other…