Gary Halbert · whole document (22)
2005 - 07-13-05
Dr. Patterson's floor covering is an operating room grade, low porous vinyl and the walls are covered with an epoxy-based paint. The ceiling is constructed with a non-particulate material with a vinyl veneer which enables the ceiling to be cleaned.
Dr. Patterson is a stickler for maintaining cleanliness in his operating room and insists the cleaning schedule be followed religiously. And because he goes to these kinds of lengths to make sure there is absolutely no infectious particles in his theatre, many of his patients enjoy a speedy recovery.
What Happens If The Power Goes Out?
There is always someone who asks, "What happens if the power goes out during my surgery?" That is a question Dr. Patterson can easily answer.
Dr. Patterson has a 150 Kilowatt, 480 Volt, 3 Phase backup generator. If you are like me, you have no idea what that means. But what I do know is, within 4-seconds of losing power, Dr. Patterson's whole building is up and running with full power... and... it can continue like this for 24-hours.
All of this adds up to very specific, detailed proof.
You see, you can't just say, "We do everything possible to ensure the safety of our patients." What you must say is, "Here are the specific things we do to ensure the effectiveness and safety of you, as our patient."
There are a lot of other factors which contribute to the successfulness of the Eye Centers' letter... but... specific, detailed proof is the stand out feature of the letter.
I'd like to congratulate those of you who got the answer 100% correct. And I applaud ALL of you for sending in your guesses. Whether 100% correct, somewhat correct, or not even a clue, you took the time to read the letter, dissect it, and send me your guesses. I hope this has been a profitable educational experience for everybody who reads my newsletters and my website.