2005 - 07-13-05

What Happens If The Power Goes Out?

There is always someone who asks, "What happens if the power goes out during my surgery?" That is a question Dr. Patterson can easily answer.

Dr. Patterson has a 150 Kilowatt, 480 Volt, 3 Phase backup generator. If you are like me, you have no idea what that means. But what I do know is, within 4-seconds of losing power, Dr. Patterson's whole building is up and running with full power... and... it can continue like this for 24-hours.

All of this adds up to very specific, detailed proof.

You see, you can't just say, "We do everything possible to ensure the safety of our patients." What you must say is, "Here are the specific things we do to ensure the effectiveness and safety of you, as our patient."

There are a lot of other factors which contribute to the successfulness of the Eye Centers' letter... but... specific, detailed proof is the stand out feature of the letter.

I'd like to congratulate those of you who got the answer 100% correct. And I applaud ALL of you for sending in your guesses. Whether 100% correct, somewhat correct, or not even a clue, you took the time to read the letter, dissect it, and send me your guesses. I hope this has been a profitable educational experience for everybody who reads my newsletters and my website.

In my next posting, I'm going to explain what made the ad featured in "Can You Guess Part III?" so effective. I'm saving the answer to "Can You Guess Part II?" (A Valentine for Jessica) because the answer which makes that piece of writing so successful is...

Very Unusual And

Almost Impossible

To Figure Out!

Specifically Sincerely,

Gary C. Halbert

P.S. My last seminar (my "Fusion" seminar) had, I believe, the highest energy level of any seminar I have given (or attended). Much of the information dispensed at that seminar has never been revealed in any other seminar, book, or course. All of the excitement and information has been captured on DVD's. We are rushing to get these DVD's duplicated and we'll send you a letter about them and the information they contain as soon as we have them ready.

Anyway, that's it for now.

But, you'll be hearing from me again soon.

Peace.