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Not much of a change was it? The only extra
words I added were: "You don't know me but..."

You know why these are the only words I added?
Because... those are the only words that needed
to be added.

Let's mush on.

Another scenario: This time we're not even
going to make a mailing. We're gonna do it all
with telephone calls! We've rented a mailing list of avid
golfers. We've got their names, addresses and
telephone numbers. Now you send out a telephone blast
something like this:

"Hi, my name is John Q.
Everett. You don't know me but, I understand you are
an avid golfer just like me. Well, guess what? I just
learned two simple tricks from a one-legged man...
who... in spite of his obvious physical challenge,
plays scratch golf. What he taught me was how
to immediately add 30 to 60…

This message will only be delivered to
live people (it will terminate if the call is picked up by an
answering machine or voicemail). When you reach a live person
and if he does hit zero, he will hear a 4-minute sales message
about the golfing secrets you have discovered and, how by
giving you some fungolas, he can…

Here's a neat thing about this: After the guy
listens to your 4-minute recorded pitch (and, it can be
shorter or longer than 4-minutes) he can press another key on
his telephone keypad which will connect him to a live order
taker. Actually, he can do this when the message is over...
or... anytime during the message…

Or, he can press another key to leave you a
message.

Or, he can press another key which will get
him a fax-on-demand.

And listen, that last message could be
slightly altered so it would work with an answering
machine and voicemail. I'm not going to tell you how to alter
that script to do this... because…

Actually, there are so many other ways you can
use this technology, it makes me dizzy. But, don't you ever
forget this: No matter how
dazzling the technology that makes this all work...

It Is The Quality Of The List You

Are Using And The Quality Of Your

Message That Really Determines Whether

Your Marketing Campaign Works... Or... Fails!

Here is a somewhat edited version of the
information one company who offers this technology faxed to
me:

The Ultimate Marketing System

Here's how the latest technology will
completely automate
all your Lead

Generation, Follow up and Customer Interaction:

Voice Broadcast

Create a steady flow of new clients or referrals
by recording a

30-60 second "teaser" voice message about
your product or services.

Then send it outbound automatically
to hundreds of thousands of your prospects' or
clients' answering machines or voicemail. In your
message, invite them to call your private toll-free
phone number to hear a 24-hour FREE recorded message
for more information.

Automatic
Marketing Hotline

When your prospect or client calls your toll-free
hotline, they will

hear your pre-recorded message giving them more
detailed

information and any special offers you may have. After
listening, they will

have the option of pressing "0" to speak
with you directly, or pressing "2" to

leave you a message, or pressing "8" to
receive a fax-on-demand.

Every caller's phone number is captured!

Auto-Voice
Responder

Whether your client or prospect hangs up during
your

recording or leaves a message on your Automatic
Hotline, the Auto-

Voice Responder will immediately dial back your
captured phone number

and play the proper customized response you've
recorded. This gives you a

second opportunity to present a new or different
offer. After listening,

they have the option of pressing "0" to
speak with you directly, or

pressing "2" to leave you a message, or
pressing "8"

to receive a fax-on-demand.

What you have just read is not my
words. It is the words of one of the companies who sell this
technology. Here are some of the other things they have to say
in their literature:

'

"Our Customer Support team will
lead you... even drag you... toward the success you've
always dreamed of."

(

"We'll initially help you write
2 turn-key campaigns for both Voice Broadcast and your
Automatic Hotline. We'll even record the scripts for
you, so you can start generating business
immediately."

'

"You don't have to be a rocket
scientist to implement it."

(

"A turn-key, practical, low
maintenance, inexpensive Business Generating system
which offers MAXIMUM rewards for MINIMUM effort."
(Hmn? Wonder where they got the idea for that
phraseology?)

'

"This information is delivered
pressure-free with a warm, friendly non-salesy
educational approach."

A thought before I go on: You know the message
for the golf

deal? Well, given my
druthers, that message would be delivered by a golf celebrity.
Like Tiger Woods if I could get him.

Anyhoo, there's much more to know about this
"phone blast" stuff than I can put in this letter.
Plus, I probably got some of it wrong. Like before when I
wrote these calls are made at night... only to find out, they
are really made during the day.

But, I'm pretty sure I've got the gist of it
right. And certainly, I've told you enough for you to know if
you are interested or not.

Personally, I think this could turn out to be
a very sweet deal. Here's how you can find out all
the facts about this exciting new technology. Just contact…