Gary Halbert · whole document (47)
zazs automatic telephone calls
"Hi, my name is John Q.
Everett. You don't know me but, I understand you are
an avid golfer just like me. Well, guess what? I just
learned two simple tricks from a one-legged man...
who... in spite of his obvious physical challenge,
plays scratch golf. What he taught me was how
to immediately add 30 to 60 yards on all my tee
shots... plus... he showed me a way to improve my
putting accuracy by 550%. If you'd like to know more
about what he taught me, hit zero on your telephone
right now and you will hear a 4-minute recorded
message that tells you all about this. If you are not
interested, please accept my apology for taking your
time."
This message will only be delivered to
live people (it will terminate if the call is picked up by an
answering machine or voicemail). When you reach a live person
and if he does hit zero, he will hear a 4-minute sales message
about the golfing secrets you have discovered and, how by
giving you some fungolas, he can get the secrets and the
equipment necessary for him to achieve a dramatic improvement
in his golf score.
Here's a neat thing about this: After the guy
listens to your 4-minute recorded pitch (and, it can be
shorter or longer than 4-minutes) he can press another key on
his telephone keypad which will connect him to a live order
taker. Actually, he can do this when the message is over...
or... anytime during the message... even before it's finished.
Or, he can press another key to leave you a
message.
Or, he can press another key which will get
him a fax-on-demand.
And listen, that last message could be
slightly altered so it would work with an answering
machine and voicemail. I'm not going to tell you how to alter
that script to do this... because... if you can't figure it
out for yourself... you are so pig-shit stupid, you should be
working at McDonald's.
Actually, there are so many other ways you can
use this technology, it makes me dizzy. But, don't you ever
forget this: No matter how
dazzling the technology that makes this all work...
It Is The Quality Of The List You