zazs automatic telephone calls

"Hi, this is John Q.
Everett calling. You don't know me but, I mailed you a
very important letter yesterday. It's coming in a
yellow envelope and it has a sample of the kind of
bills they are using for money now in Afghanistan.
There's a very interesting story in the letter about
this. And, if you hate the Taliban terrorists as much
as I do, you will really enjoy reading this letter. So
watch for it. Remember, it was mailed yesterday by
first-class mail and it's coming in a yellow envelope.
Thanks for hearing me out."

Not much of a change was it? The only extra
words I added were: "You don't know me but..."

You know why these are the only words I added?
Because... those are the only words that needed
to be added.

Let's mush on.

Another scenario: This time we're not even
going to make a mailing. We're gonna do it all
with telephone calls! We've rented a mailing list of avid
golfers. We've got their names, addresses and
telephone numbers. Now you send out a telephone blast
something like this:

"Hi, my name is John Q.
Everett. You don't know me but, I understand you are
an avid golfer just like me. Well, guess what? I just
learned two simple tricks from a one-legged man...
who... in spite of his obvious physical challenge,
plays scratch golf. What he taught me was how
to immediately add 30 to 60 yards on all my tee
shots... plus... he showed me a way to improve my
putting accuracy by 550%. If you'd like to know more
about what he taught me, hit zero on your telephone
right now and you will hear a 4-minute recorded
message that tells you all about this. If you are not
interested, please accept my apology for taking your
time."

This message will only be delivered to
live people (it will terminate if the call is picked up by an
answering machine or voicemail). When you reach a live person
and if he does hit zero, he will hear a 4-minute sales message
about the golfing secrets you have discovered and, how by
giving you some fungolas, he can get the secrets and the
equipment necessary for him to achieve a dramatic improvement
in his golf score.