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But what I am going to do now is ask you to
read a piece of work I finished for a client just before I
went to Gary Bencivenga's seminar last month. Here it is:

MSTableType="layout"

{crisp $1
bill is attached here}

May
4, 2005

John Q. Everett

123
Elm St.

Crossville, TN 38555

Dear Mr. Everett,

As you can see, I have
attached a nice, crisp $1.00 bill to the top of
this letter. Why have I done this?

Actually, there are two
reasons:

1) This letter is very important and I
needed some way to make sure it would catch your
attention.

2) And secondly, if you are over 45...
and... you have any problems with your eyes...

This Is Going To Be

The Most Important Message

You Will Ever Read!

Here's why: As you know, when
we get older we usually begin to experience
problems with our eyes and our vision. This
causes many people to need cataract surgery so
they have the best vision possible.

Why? Because usually after the
age of 45, the lens in our eyes begin to harden
due to natural causes. Our vision becomes cloudy
and the lens itself turns brown, blocking off
our field of vision.

The truth is, if you live long
enough, I can almost guarantee you will develop
Cataracts. It's a natural condition that affects
almost…

In fact, there are over one
million Cataract surgeries performed, each year,
in the United States alone. Many of which, are
performed by inexperienced doctors in less than
perfect conditions. This has led to some scary
stories on how some of these operations have
gone wrong for some patients.

But don't worry, because as it
turns out, the Cumberland Plateau has four of
the best eye clinics in the world. These are the
clinics of Larry E. Patterson, M.D. who is the
Medical Director and Primary Surgeon of the Eye
Center of Tennessee.

Dr. Patterson is hands down
one of the best (if not the best) eye doctor on
earth. He is so good, so sure of his method and
his skill, that he guarantees his own work. In
other words, if you are not satisfied with your
eye surgery...

You Get 100% Of Your Money Back!

You see, Dr. Patterson takes
all surgery seriously (very seriously) and he
refuses to take any shortcuts or cut any corners
with his patients just to hurry along the
procedure or make some extra money.

He understands the importance
of each and every phase of the surgery.
Everything from where it's performed to how it's
performed and in which specific cases it should
be performed.

Most doctors realize that
infection is the number one concern when
performing Cataract surgery. And they do
sterilize their equipment... but... what they do
not realize is that…

Take a look at just how far
Dr. Patterson has gone in order to achieve
maximum sterilization and cleanliness in his
facility:

Where The Procedures Are Performed

Dr. Patterson performs all eye
surgeries in an ambulatory surgery center which
is licensed by the State of Tennessee and
certified by the U.S. Government. The surgery
center is built to the…

Humidity Control: Of all the
variables involved with a sterile environment
and successful Cataract surgery, humidity is one
of the biggest. If the humidity was too high, or
low, infectious spores could grow or mutate and
be carried around the room by human movement.

But Dr. Patterson has gone to
extraordinary measures to control humidity in
his facility. You see, during construction, the
contractors placed a layer of rubberized asphalt
laminated to a polyethylene film under the
concrete slab to prevent vapor from seeping up
through the concrete floor.

Plus, he also uses a
combination humidifier/dehumidifier system to
add or remove moisture from the air as
necessary.

Dust and Airborne Particles:
Obviously dust and other airborne particles can
cause infections.

Just like humidity, invisible
dust or airborne particles may come in contact
with the eye during surgery and cause an
infection later on. This is why the air in the
room is exchanged a minimum of two times every
five minutes. Dr. Patterson's system for doing
this is one of the most advanced of its kind,
and also includes…

Temperature Control: In
conjunction with humidity control, temperature
control is important in consistent successful
outcomes. Dr. Patterson maintains a constant 68°
in the room at all times. The surgery center
features a digitally controlled heating,
ventilation and air conditioning system with
graphical software and telelink modem. Dr.
Patterson controls the temperature to plus or
minus 1/10 (one-tenth) of…

General Cleanliness: In order
to maintain general cleanliness and sterility,
the room has to be constructed with special
flooring and paint. Why? So it can withstand the
harsh cleaning agents required to maintain a
sterile environment.

Dr. Patterson's floor covering
is an operating room grade, low porous vinyl and
the walls are covered with an epoxy-based paint.
The ceiling is constructed with a
non-particulate material with a vinyl veneer
which enables the ceiling to be cleaned.

Dr. Patterson is a stickler
for maintaining cleanliness in his operating
room and insists the cleaning schedule be
followed religiously. And because he goes to
these kinds of lengths to make sure there is
absolutely no infectious particles in his
theatre, many of his patients enjoy a speedy
recovery.

What Happens If The Power Goes Out?

There is always someone who
asks, "What happens if the power goes out during
my surgery?" That is a question Dr. Patterson
can easily answer.

Dr. Patterson has a 150
Kilowatt, 480 Volt, 3 Phase backup generator. If
you are like me, you have no idea what that
means. But what I do…