2005 - 06-28-05

But what I am going to do now is ask you to
read a piece of work I finished for a client just before I
went to Gary Bencivenga's seminar last month. Here it is:

MSTableType="layout"

{crisp $1
bill is attached here}

May
4, 2005

John Q. Everett

123
Elm St.

Crossville, TN 38555

Dear Mr. Everett,

As you can see, I have
attached a nice, crisp $1.00 bill to the top of
this letter. Why have I done this?

Actually, there are two
reasons:

1) This letter is very important and I
needed some way to make sure it would catch your
attention.

2) And secondly, if you are over 45...
and... you have any problems with your eyes...

This Is Going To Be

The Most Important Message

You Will Ever Read!

Here's why: As you know, when
we get older we usually begin to experience
problems with our eyes and our vision. This
causes many people to need cataract surgery so
they have the best vision possible.

Why? Because usually after the
age of 45, the lens in our eyes begin to harden
due to natural causes. Our vision becomes cloudy
and the lens itself turns brown, blocking off
our field of vision.

The truth is, if you live long
enough, I can almost guarantee you will develop
Cataracts. It's a natural condition that affects
almost everybody at some point in their later
life.