Gary Halbert · whole document (60)
2005 - 06-28-05
May
4, 2005
John Q. Everett
123
Elm St.
Crossville, TN 38555
Dear Mr. Everett,
As you can see, I have
attached a nice, crisp $1.00 bill to the top of
this letter. Why have I done this?
Actually, there are two
reasons:
1) This letter is very important and I
needed some way to make sure it would catch your
attention.
2) And secondly, if you are over 45...
and... you have any problems with your eyes...
This Is Going To Be
The Most Important Message
You Will Ever Read!
Here's why: As you know, when
we get older we usually begin to experience
problems with our eyes and our vision. This
causes many people to need cataract surgery so
they have the best vision possible.
Why? Because usually after the
age of 45, the lens in our eyes begin to harden
due to natural causes. Our vision becomes cloudy
and the lens itself turns brown, blocking off
our field of vision.
The truth is, if you live long
enough, I can almost guarantee you will develop
Cataracts. It's a natural condition that affects
almost everybody at some point in their later
life.
In fact, there are over one
million Cataract surgeries performed, each year,
in the United States alone. Many of which, are
performed by inexperienced doctors in less than
perfect conditions. This has led to some scary
stories on how some of these operations have
gone wrong for some patients.