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`0:46:05`

We're looking for someone who's an organized thinker um who can present things and knows what matters and what doesn't. So, it's a lot of nuance stuff. So, what we do in the end is we give the last few candidates a project to do for us for a week and we pay…

`0:46:52`

very broad, you know, brief essentially. And I just like to see what people can do with their own instincts and and what instincts do they have and where do they go? What do they think is important? And then when we riff, we we review this project with them. We riff on it with them together…

`0:47:39`

looking for someone who can do that as well. What it's actually very obvious. It's just so obvious when you get into the final stages who can do this and who can't. What is taste and how do you cultivate it? I don't know how to define it. It's something that um…

`0:48:24`

and you can go, "This person put in extra effort. They have good taste here. The proportions are right. The way it comes together is just right. It's a feeling that you get. It's actually a feeling that you get from someone's work. I that's the best way I know how to define…

`0:49:10`

appreciate and why uh what else else are you into besides software and why, you know, or besides like design and why? And so I'll just ask things like someone will be like, "Well, I got this backpack recently." I'm like, "Well, why'd you get that one?" Like, "What is it about that one…

`0:49:58`

they're into the right kinds of things and they're paying attention to the right kinds of construction methods which means they're paying attention to things closely. It's that kind of stuff where you go this person has good taste. What is something that you recently bought that you appreciated? I'm looking around…

`0:50:46`

the the feel of them is so realistic in so many ways that you can tell that this product was built by people who also play drums. This this this product was built by people who unders it that was built for drummers by drummers in a sense. It wasn't built to a spec. it was…

`0:51:33`

ever because back from the early days of of Porsche when they made the 356 and the 911 they were these were derivatives of Volkswagens basically the 928 was a was a from scratch blank slate new thing and it's very unusual in a lot of different ways but one of the really cool things about…

`0:52:19`

Um, and those numbers form the shape which form the the brake pedal which you'll never see because your eyes are not down there. But when you look at it, you go, "Ah, they cared enough about this thing. Someone was excited enough about this thing to make a special brake pedal. They could have chosen…

`0:53:06`

would say this too. I know I'm going a little bit long in this answer, but I just like things where the whole idea is visible. There's there's a there's a complete idea here. That kind of thing is also, I think, a signal of good taste. Actually, another a good example of…

`0:53:51`

good taste, great taste. If you look through the stuff that he owned, um, and you look carefully at these things and these objects, everything from industrial saws and presses to books to paintings to pieces of furniture to ashtrays. If you look at all this stuff together, you're going to see great taste. How to…

`0:54:38`

some neat little objects. It's mostly the little neat objects that I like. Yeah. All right. I think this is I have a million more questions, but we I mean, look, I've got 15 more minutes if you want to go or or or No, I'll take you up. Let's do it. Let…

`0:55:24`

I ever think about or worry about or care about. I just think like I put stuff out in the world that I want now that I think is good. Whatever happens with it is whatever happens with it. But there's no like thinking about how it will be remembered or anything like that. That's…

`0:56:09`

defensive when someone questions your approach. Um, what role does ego play in entrepreneurship? Well, I think you have to think what you're doing now is good and and worthy and worthwhile. Otherwise, there's no reason to do it because you're up against every all the odds. Everything's pushing back at you. Every…

`0:56:55`

what you're doing. So there's a place where you get to a place where people are paying attention and then I think then your ego actually has to soften a bit. So I think you need a strong one to start and then ultimately I think it should soften as you go because people will…

`0:57:41`

success because uh then you begin to do things only for other people and you're just going to look for more and more praise and adoration to fuel that ego and that's I think a really dangerous place to be as well. I'll be selfish here. The next thing that I want to do…

`0:58:27`

to a few um and lived in a few. The best places I've been are um places where there's a lot of texture and um a lot of uh variability in diversity in flora and fauna and architecture and space. Like I don't like planned communities in a sense. I don't like things…

`0:59:12`

color and and and self-made spaces and and like architecture for the people versus a planned community where everything is the same or there's like only five versions of something or five styles of something. So I I think I think um that degree of of uh that r I'd like to I'd…

`0:59:59`

organically and you had people move over the generations. Obviously when you start in your village you don't necessarily have that unless you want to give it the next 500 years. What it sounds like for that you would need to solve for having attracting a group of people that is diverse and different enough that…

`1:00:44`

organically. Um you might be able to encourage some things but there's a point where you encourage so much that you force and that then falls apart. So I don't know. Um but what's the connecting thread? Because then you need different people who all have their own taste and they want to do…