5,169 passages, newest first · 108 ms
Hey, what could it hurt? The old man had been a good client for many years. Why shouldn't they humor him?
And thus, it came to pass, the old man closeted himself in the firm's law library for the better part of a week. After that, he courteously thanked his attorneys and informed them they need not concern…
The old man returned home and went about his business. He decided to throw a huge party to announce his retirement. He invited hundreds of people (including his attorneys) to this gala event. There was wine, food, music, other forms of entertainment, good conversation and, in general, a fine time was had by all who attended. When the party was…
The Three Men His Daughters
Had Chosen To Marry Were
Crooks, Thieves, And All-Around
Unethical, Dishonest Scum!
He went on and on about this. The partygoers were astonished. They all thought the old man had respected and even loved the three men his daughters had married. How could he be saying these awful things? In public? At an event…
From time to time, individuals in the crowd would sneak a peek at the three young men who were being so unfairly depicted. They seemed remarkably composed, as did their wives, (the old man's daughters) during this tirade.
Anyway, shortly after the old man had had his say, the party seemed to lose its festive atmosphere. All the guests went home... and... no one was surprised when, a few days later, a front page story in the local newspaper... about... how those three, maligned young men were suing the rich old guy for everything he had.
No one was surprised when they won their lawsuit either. After all, they had hundreds of witnesses... and... even a high quality video tape of all the old guy's libelous and public statements.
And so, it came to pass that all the old men's wealth was lost in this vicious lawsuit. His three sons-in-laws GOT IT…
Nobody Had To Pay A
Penny In Inheritance Taxes!
Or income taxes!
Or state taxes!
Or capital gains taxes!
Or property taxes!
Or... any other type of taxes whatsoever!
Why? Simply because, all the money that is won in a lawsuit for damages is always 100% tax-free!
Bet your attorney never told you that, did he? I wonder why? No, it's probably not because he doesn't want you to know. More likely... it's simply that he's so "brain dead," he has no clue about the significance of this fact.
But that rich, old man... who didn't know... it was impossible to avoid these unfair probate laws... went ahead and avoided them anyway. Please... let me say it again...
Nothing Is Impossible For A
Person Who Doesn't Know It
Can't Be Done!
Look, the biggest limitation all of us have is our "mind-set!" Here's an example of how (if you can make a simple "mind-set" change) you can make an ENORMOUS amount of money really, really fast. Let's say you have a direct mail letter that's working. But, not very well, though. Just…
Here's what your do. You go out and get yourself a movie or TV star you can feature in that direct mail letter. In fact, make that star the writer of the letter. Make the letter come from the star. If you do this, the number of orders you (or your client) will get per 1,000 sales letters…
Will Increase Enormously!
But wait! Doesn't the celebrity have to have some connection with what your are selling? Of course not, you dummy. Do you think all those millions of women I got to buy Tova Borgnine's face cream did so because...
They Wanted To Look Like Ernest Borgnine?
Get real.
However, being able to feature Ernie in their ad was important. Tremendously important. You see, what a star like Ernest Borgnine does for a campaign is... he credentializes it. If you say it's true, why should anyone believe you. Let's face it: Outside your family and friends nobody know…
[Note from Bond: One actor and wife he once worked with] are "nightmare people" to work with. I remember one day... when... in a violent rage, [well known actor] ripped 17 phones out of the walls of his home. On that occasion, [an associate] and I had to bribe some poor young woman (lets call her Miss No Self-Esteem…
Well, that night, Mama Jo calls me and we get to chatting and, she (my very own mother) tells me what a nice guy [well known actor] is, and how lucky I am to be working with him. She's never really met him, of course... but... she had seen him on TV and in the movies... therefore... she felt…
Why spoil her fantasy? "Yes mom, he sure is a nice guy: It's a privilege to know him."
(NOTE? Actually, I do like [well known actor]. He might be a little on the hot-tempered side... but... you'll never have to wonder where he's coming from.)
Forgive me, I digress. Let's get down to brass tacks. Let's say you've got a diet product and, a blind country music singer you can use as your celebrity. How would you handle that? Well, here's how one copywriter (the world's best) recently did it:
Dear Friend:
If you need to lose weight, this will be the most exciting message you will ever read.
Here is why. My name is Ronnie Milsap and I have been in show business (country music) for more than 30 years. Perhaps you've heard some of my records such as "Lost In The 50's Tonight." "Any Day Now…
However, the reason I'm writing to you is not about country music or show business. In fact. the only reason I even mention my career is because... I have learned... everybody in show business is concerned with their looks, their health, and especially their weight. And, it seems to me, so is almost everyone else in America. That's…
Here's the story: yahta, yahta, yahta, yahta, yahta, yahta, yahta, yahta, yahta, yahta, yahta,
yahta, yahta, yahta, yahta, yahta, yahta, yahta,
yahta, yahta, yahta, yahta, yahta, yahta, yahta,
yahta, yahta, yahta, yahta, yahta, yahta, yahta,