2008 - Mindset - Mindset

Forgive me, I digress. Let's get down to brass tacks. Let's say you've got a diet product and, a blind country music singer you can use as your celebrity. How would you handle that? Well, here's how one copywriter (the world's best) recently did it:

Dear Friend:

If you need to lose weight, this will be the most exciting message you will ever read.

Here is why. My name is Ronnie Milsap and I have been in show business (country music) for more than 30 years. Perhaps you've heard some of my records such as "Lost In The 50's Tonight." "Any Day Now." "Stranger Things Have Happened" or, any of the other 127 songs I have recorded on 31 different albums.

However, the reason I'm writing to you is not about country music or show business. In fact. the only reason I even mention my career is because... I have learned... everybody in show business is concerned with their looks, their health, and especially their weight. And, it seems to me, so is almost everyone else in America. That's why I am very happy to tell you about an exciting new diet discovery that works like crazy for everybody who know about it.

Here's the story: yahta, yahta, yahta, yahta, yahta, yahta, yahta, yahta, yahta, yahta, yahta,

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