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`0:41:48`

Exhausted. But also pretty good. You can. Yeah, yeah. It's funny because I was a sprinter in high school, so I love sprinting. But if you go all out, you might feel high for a minute, but you can't go all out again. You've got to really catch your breath and you certainly like…

`0:42:36`

And that's why I don't like the word because you can't layer that back to back to back to back. You cannot sprint back to back, to back, to back in life. And you can't do it at work. People do it at work, but I don't think it actually works. So…

`0:43:22`

going to ship in two days, or kind of fixing some bugs and messing around with some stuff that they wanted to get to, but no one ever had time to and was never scheduled. So that's kind a good time to do that. In the meantime, a few of us are shaping up the next…

`0:44:09`

Can you just talk about how you actually operationalize that and what you find happens when you approach things that way? I'll just admit that that's the only way I've ever known how to work. I don't know how to make decisions by numbers or I don't find any joy in it…

`0:44:57`

them about this particular decision. And it's why when companies hire executives, what are they looking for in executive? They typically go judgment and experience. They're not like they can read an Excel spreadsheet. That's not the thing that matters. Anyone can read that or anyone can read a chart or you can learn…

`0:45:44`

And I just feel like I'm comfortable admitting that that I don't really know why I'm making these calls, but I'm making these calls regardless. And I'm not looking at a number and going, if this is fifty-one percent versus forty-nine, I'm going this way for sure. That could…

`0:46:32`

Give your gut credit. It's absorbed everything. And plus the things that you don't know it absorbed that are valuable. It's easier to do that if you're the founder running the company, obviously. Is there something you find that you can do to help your teammates approach things that way too? Do you…

`0:47:18`

people to make decisions that way. And when we have conversations, I'm talking with my team about something, I'll often go, I don't really know. It feels like this. It feels this way. And they'll say, I feel this way. And I'll ask them, how do you feel? How do you feel…

`0:48:03`

Is something we talk more about at work than pretty much anything else, which is like, how does this screen feel? How does this flow feel? How does this feature feel? How does this word feel? How does this sentence feel? How does this paragraph feel? How does this website feel? How does these colors feel? Because…

`0:48:53`

prove that. I'll never say justify that. That's just not terminology or lingo that we ever bring up. It's not a way. It's, how do you feel? It's not like, how certain are you? I try to tend to shy away from anything that's about certainty. We're not after certainty…

`0:49:40`

And eventually go yeah, yeah, that's it. That's it. That feels right. This kind of advice comes up a lot actually on this podcast, especially for product managers, that there's a lot of power in just trusting your instincts and not just being this kind of unbiased participant in a product team, having actual…

`0:50:27`

Is it trust people that have a lot more experience more because not everyone's going to have the right instinct? It's true. Look, Brian's probably one of the greatest CEOs around today, but I like small businesses. So he knows how to run a bigger organization. I wouldn't. So I can't really…

`0:51:12`

I'm curious about what other products they think are good. I'm curious about what they've seen that they admire or who they... I'm always asking about that because that helps me get a sense of who they are and what lens they see the world through and what kind of influences they're…

`0:52:00`

do with this? And I want to see where people go with that. To me, that is where you can see they don't have any time to think. So where does their gut go? What are their instincts? Where do they arrive after having to riff on the spot with something? So what's behind what…

`0:52:51`

has a good gut instinct on where to go. And it almost doesn't necessarily even matter where they go with it because this is raw, just raw gut. But I want to see that they have one and they're willing to lean into it and not be afraid of saying things that may not make…

`0:53:37`

more of a, let's call it an academic product person, which can be very fine at other places, but it wouldn't really work here. That's really great advice for someone looking for someone that has a good instinct and gut. And I think it's interesting because that's often the opposite, what you…

`0:54:25`

You could see their time management skills were off and they focused on the wrong things. That is not a go for me, that's a no go. What's a go is that's a clever design, well executed, thoughtful, clear, and here's where they could take it from here on out if they had…

`0:55:12`

Great clarification. I completely agree. This episode is brought to you by Wix Studio. Your agency is just landed a dream client, and you already have big ideas for the website, but do you have the tools to bring your ambitious vision to life? Let me tell you about Wix Studio, the new platform that lets agencies…

`0:55:58`

capabilities even further with hundreds of APIs and integrations. You know what else? The workflows just make...... APIs and integrations. You know what else? The workflows just make sense. There's the built-in AI tools, the on-canvas collaborating, a centralized workspace, the reuse of assets across sites, the seamless client handover. And that's not…

`0:56:47`

to fall flat on your face, basically. I have seen people who try to adopt, let's say, Shape Up, and they come back six weeks later and they're like, "This sucks. This doesn't work." I'm like, "I'm not surprised to hear that. Tell me how you did it." And then, they explain…