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`0:59:59`

organically and you had people move over the generations. Obviously when you start in your village you don't necessarily have that unless you want to give it the next 500 years. What it sounds like for that you would need to solve for having attracting a group of people that is diverse and different enough that…

`1:00:44`

organically. Um you might be able to encourage some things but there's a point where you encourage so much that you force and that then falls apart. So I don't know. Um but what's the connecting thread? Because then you need different people who all have their own taste and they want to do…

`1:01:30`

don't think you can force it. I think if you like, you know, you bought a big track of land somewhere out out in the, you know, out out in the wherever, out in the suburbs somewhere in some place like, and you tried to plan this thing to happen, it wouldn't happen. Things just…

`1:02:16`

mean, it's hard to answer this cuz there's a lot of things. I think ultimately what interests me are things that happen organically. Um, I don't like things that are heavily planned. I don't think that they are ultimately the best things in the world. The best things in the world just come…

`1:03:04`

things are. And um it emerges uh and it emerges based on a lot of other behavior, but it's it's an emergent property. And I just think that those are the most interesting things in the world. What's the new book about? Well, the new book is not written yet. So, um what will…

`1:03:50`

and not being afraid of the unknown and not seeking certainty, but just going and making things um and making decisions um when you need to and context over consistency and and and this some of the stuff we've been talking about, but but a real distillation of that approach in all the different realms of…

`1:04:36`

know, maybe 2500 words each, something like that. So 25,000 words in this book roughly something like that. So more like a a stream of consciousness style writing where there's an extended depth about around a topic and not just short pathy essays. But we'll see. That's where we're headed and we…

`1:05:21`

writing the, uh, the big changes. So, I need to go through that with him and work it out. But, we'll have that out, too. That's not this book, though. That's a separate book. That's just version or uh the second edition of of Shape Up. So, but yeah, Finn, we can do…

`0:00:00`

When I struggle with writing, it's a signal to stop writing. It's worth finding a flow because then you can ride that. Sometimes I write and I get a little bit contrived and it's because I made the bar so high. What is it about writing it down that makes it have to be…

`0:00:45`

a thousand blog posts, done a bunch of interviews, and he is a master in the art of communication. Most of the episode is focused on prose, his long-form writing, how he's written his books and his articles, but we also got into the mechanics of how he thinks about titles and copywriting. But his…

`0:01:32`

you think about writing, which is actually don't think about writing. Think about taking an idea from your head, clarifying it, putting it onto the page, and get the idea from your head into the other person's brain. Yeah. You know, it's funny, I was reflecting on this quote actually recently and with with…

`0:02:19`

making is just sort of the the step to get the thing. He just want he wants the thing in the end. He doesn't I don't know if he likes the making process so much. That's how I kind of think about writing. I do like writing, but I like the end product so…

`0:03:05`

that doesn't happen to me is sometimes I write and I get a little bit contrived and a little bit like, okay, now I'm writing, I really need to focus. And I just watched your temperament through the video and it never changed. And there was a real sense of calmness that you maintained when…

`0:03:50`

and start over. And try to get there quickly. So the struggle I mean, it is important to struggle through things in life. That's how you're going to get better and stuff, but I feel like it's also a sign sometimes to say this isn't working and you're probably not going to…

`0:04:36`

and maybe that works for somebody else. So these are just ideas that's out in the world that someone might go, yeah, that's how I write. Or like, I didn't think I was justified in writing that way or I didn't think I could do it that way. But he's doing it…

`0:05:23`

why things are coming out so well in a sense. Yeah. You know, like I'm I'm proud of the work at the end, but I don't really understand how I got there. Sometimes I read a sentence and I'll be really proud of it. And I'm like, that's a good sentence…

`0:06:08`

to write something out and I'll look at it and go, that feels good. That feels nice. Just like you you you you come upon something you're on a hike or something and you find a branch. Like every once in a while I'll find a branch with like lichen on it. I'm…

`0:06:54`

Actually, okay, we'll do a football Like I'm not a big football fan, but I know I know football. Okay, so basically like when you're running back, you're sort of following what the line is is is doing. They're trying to create a hole for you. And sometimes it just sort of…

`0:07:40`

just couldn't stop. Like the the hole was open and I just felt like I just was in a flow and just kept going. And I barely edited that piece at all and I felt really good about it at the end, but that only happens when there's the hole. Again, if I if I…

`0:08:27`

off I'm guessing here, but that's how the author was feeling when they were writing it too. Like I'll read something. I just read this book, The Overstory. You know this book? Yeah, Richard Powers. Yeah. Oh my god, it was incredible. I mean, it's a Pulitzer Prize winning book, so like I…