Introduction

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When I struggle with writing, it's a signal to stop writing. It's worth finding a flow because then you can ride that. Sometimes I write and I get a little bit contrived and it's because I made the bar so high. What is it about writing it down that makes it have to be more perfect than saying it out loud? Right. Right. Right. Why do you think that there's so much bad business Everyone's pumping out content. I don't like the word content at all. It's communication. Every team lead it has to write what's called a heartbeat summarizing all the work their team did over the last 6 weeks. It's searchable, transferable, easy to access. I don't think enough companies do it. Can I stop there even? Go for it. Let's break this down. When I think of entrepreneurs who can also write, Jason Fried, today's guest, is the very first person who comes to mind. He's written four books, more than

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a thousand blog posts, done a bunch of interviews, and he is a master in the art of communication. Most of the episode is focused on prose, his long-form writing, how he's written his books and his articles, but we also got into the mechanics of how he thinks about titles and copywriting. But his single favorite thing to do, and my favorite part of this interview, was when we went into the founder letters. Where what he does whenever he launches a product is he writes a letter. And what we did was we broke down two of them. How does he think about writing? How does he think about storytelling? How does he think about poetry and word choice? So let's get into it. Here's my conversation with Jason Fried. Jason, I want to start with a really quick quote that you have, which is don't write, communicate. And the thing that I like about this is I think it speaks to the essence of how