Free Seminar of the Century Tapes

# Free Seminar of the Century Tapes

Here's How You Can Get
The Tapes Of My $6,250.00
"Seminar Of The Century"
ABSOLUTELY FREE!

Dear Friend,
Have I ever got a deal for you!
Listen: I am about to make you the most interesting proposition you've
if you go along with my idea, you can get the tapes of my
nind-blowing seminar (and all the other material that came with the seminar
at ne cost whatsoever!

Marketer's
Summit Meeting" and, it has become the
interest since two pages written about it appeared in DM News.
Well, guess what? That seminar was much more of a success than even
expected but...
I'11 Nexer
Do It Again!
You see, it truly was a once-in-a-lifetime event.
Simply because it
was too draining for me and the other people who helped me to ever want to
get me wrong.
But, quite frankly,
all of us (the teachers and copywriters) gave way more
It was exhilarating. in effort, sweat and
brainpower than we ever want to give again.
(Some of these guys
admitted it
was the hardest they'd worked in their lives!) As I said to a friend, it
was like having 100
idea-sucking IV's hooked up to our brains until finally.
the attendees had vacuumed out every scrap of marketing expertise we had to

Thank God we got it all on tape! I've listened to what we finally came up
with (after some sparse editing) and, in all humility... it is simply
During the rest of this letter, I'll try to break down the

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components of what is on these tapes so you'll have a taste of the goodies
in store for you when you listen to them.
OK now,
just what was it that made this seminar such a phenomenal success?
I'm glad you asked. I can give you the answer in just four words....
It Was The People!
inst on
to come.
I turned away quite a number of people.
Ted a eye rune numbered pere to te made lone
returned because I knew he was unethical.
Most of the others, however, were
turned away because...
They Didn't Have
The Right Attitude!
Hey, you want to hear an astonished voice at the other end of your phone?
Do this: Advertise a seminar for $6,250.00 and offer no credit whatsoever
'hen, after a guy signs up and you discover he's a cold fish with a negative
attitude...
You Send His
Money Back!
To tell the truth, I loved it! To me, there is nothing sweeter than the
astonishment
of some
abusive chickenshit, petty, little turant when he

accicuac...

astonishment of some abusive, chickenshit, petty, little tyrant when he
finds out his money (no matter how much he has) is not all that's needed to
buy what I am selling.
OK, OK, I admit it. Maybe there's just the tiniest bit of sadist in me.
But really... don't you ever get sick and tired of dealing with slime just
because you need the money? You know, there's a lot of reasons for making a
lot of money. There's all the material things: Cars, houses, boats,
vacations and so on.
There's the peace of mind of not having to worry about
bills. There's the extra time money buys you to be with your family,
friends and loved ones. But, to me, the single biggest advantage of having
money is, it gives you the ability to say...
No!
No... to all the human scum who want you to write ads for their crummy,
disappointing products. No... to some dumb boss who wants you to go to a
dumb social event.
No... to working on a stupid idea or a boring project
just because there's money in it for you. No... to having your life
controlled (even temporarily) by someone you don't respect.
And so on.
There's a reason I'm ranting a bit here. You see, my seminar at the
Century Plaza Hotel in Los Angeles was so special to me, I wanted to make

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certain there wasn't anybody in the audience (or on stage) who would drag
down the energy of this incredible, once-in-a-lifetime event.
One guy,
however, did slip through my net.
He signed up at the last minute and
he
faxed us his material just two days before the seminar.
Then, during the
morning of the first full day, he met me in the hall and he began to bitch.
He started yapping about how we didn't try hard enough to contact him by
phone before the seminar. (We tried calling him 22 times.) He vomited out
verbiage about how he was above all this down-in-the-dirt, shirtsleeve

---

Not Only Was He Not Making Sense,
This Silly Ass Also Bad Enough Booze
On His Breath To Ice Out A
Skid Row Wino! And here it was, still an hour before lunch. I started to grin. thought,
Here before me was a prime specimen of humanoidus
fungola (human scum with money). A man who didn't have to be polite,
didn't have to make sense,
could be as loud and abusive as he
wanted to be... because he had money. Enough bucks to let him off the hook
for being as obnoxious as he felt like being. My smile got broader and broader. I moved in closer to him until my eyes
about six inches from his and I started to talk. His face turned red. A few moments later he streaked into
grabbed his material and streaked out. one of the fastest
exits I've ever
Paulette,
was watching all
this, was astonished. She'd never heard me talk like that. And 1ook,
can't tell you what I said because most of it was unprintable but, God in
heaven forgive me, because... I Enjoyed It! Enough of that. let's talk about the good people. who made this seminar work. Did you happen to read in D News about
all those great copywriters and marketing experts that agreed to come to my
The hall-of-famers like
Joe Sugarman and Jay Abraham? in-the-biz types like list wizard Eric weinstein and media mogul Nancy
The battle-hardened veteran writers like Blade Thomas and John
The heroes-of-retail like Leslie and Sam Fishbein...

all the
people I gathered together
solely to make little marketing hearts flutter
and to guarantee my seminar would be a massive
success? Well, they were all
as advertised, but... let me tell you about a few other great
marketing people who were
there as a surprise! These are some people I was
lucky enough to get to help me at the last minute. BICK NEISHONG: Listen to this story: Rick came to one of Jay Abraham's
early seminars and happened to hear me speak for about an hour. told me
he got more out of listening to me for an hour than he did from

(80 10 page 4,

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all the rest of the 3-1/2 day seminar put together. (I don't know if that's
really true but I do know I would be the last
to deny it.)
Anyway, Rick
went home, followed my suggestions and he made so much money in the next 12

He Had To Pay Taxes
On A Personal Incone 0f
$2.4 Million Dollara! And,
as much as it pains me to say so, Rick's success is not due to me; it
is 100% due to his own efforts and the remarkable marketing program he has
put together. You can see his ads nearly every day in USA Today, the Wall
Street Journal and other noteworthy publications. What Rick sells is a
$10,000 (paid in advance by certified check) two-day seminar on how to make
money in the area of property evaluation. (And you thought my seminar was
expensive, didn't you? When people answer one of his ads, they get sent
some printed
info and then, later they
get sent a dynamite
selling video
starring Eddie Albert. The final selling job
is usually done by phone
and... the prospect usually initiates the call! And you know what's the most amazing thing of all? It's that, in his
talk... Rick Revealed All Bis Secrets
Right There At The Seminar
And Be Convinced Everyone
They Could Do The Same
Thing To Rake In The Megabucks! And when you hear the wisdom
this man has to impart, you'll see how yo
can do it
I'm telling you:
After Ihis
man was finished talking,
was mobbed. To get the seminar going again, I nearly had to pry the people
away from him with a crowbar!! And it's all on tape for you to hear! MICHAIL GIBBER:
This man is probably the most powerful public speaker
I've ever heard. But,
you'd never guess
that to be true by looking at him
before he goes on stage.

You see, Michael is a balding, bespectacled,
rather timid-looking man who wears ultra-conservative three piece suits,
black wing-tip shoes and muted accessories: All in all, he looks like a
government CPA about to give a temperance lecture. But, when he gets on
stage..•
Be Yells, He Whispers,
Ho Hoans, He walla
And He Holds His Audience Spellbound! Not to mention he also has a message of enormous importance. In fact,

(80 to page 5)

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as you may know, Michael is the author of the best-selling book called The
E-Myth and...
It Is The Most Important
Business Book I've Read
In 10 Years!
Actually, the only thing wrong with Michael's book and his powerful
message is... he makes even me feel stupid. Why? Simply because what he
has to say is so simple, so profound and so clear... I can't believe I've
stumbled around all these years without coming up with this idea myself.
Michael was the keynote speaker of my seminar and the tape containing his
message is exactly eighty-six minutes and fifty-four seconds long. And,
I'll tell you this...
Just Listening To Michael
For Those Lighty-Six Minutes And Tifty-Tour Seconds
Is Worth More
Than The Entire Cost Of My Seminar!

---

Just wait. You 11
see.
MARYIN STASSEL:
such a dynamite creative genius,
I actually
went to the expense of flying
regions of Canada.
He's a world-class copywriter, a superb graphic design guy, a subtle wit,

I Never Said
The Man Was Sane!
When I first met Marvin, I was absolutely convinced someone kept him
locked in a dungeon
somewhere and slipped him LSD mushrooms
under the door
on a daily basis.
I'm telling you, this man's creative genius is enormous!
Wait'll you hear
(on the tape) the radio jingle Marvin played at my
seminar
during his lecture.
That radio spot pushed the sales of Speedy Muffler
right through the roof.
And that campaign he did for Ford!
Whew!
It
caused such a stir
among young buyers on college campuses that sales went up
98.88 over the previous year!
Now you listen up: I have personal knowledge
of some
of Marvin's direct
mail campaigns currently being mailed to the tune of hundreds of thousands
of pieces per month and...
If You Want To Know
Some Of This Lunatic Genius'
Most Treasured Secrets,
All You've Got To Do Is Listen!
Listen to the tape of his speech and... even better... listen to his

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- Page 6-

remarks to
the Summit attendees when he was working with me (during
the "Hot
Seat" sessions) up on that Century Plaza stage. TRACY TILSON:
Tracy is so darn good-looking, it doesn't seem fair God
also gave her brains. Tracy is an expert at PR and... the art of getting... Ires Advertising! She says
(and she's right) public relations should be an ongoing process
that supports and reinforces your advertising. In fact,
the way she
does PR
requires practically a zero investment to get
a high-image, mega-buck
return. in her talk,
free money-making bonanza revealed exactly how you can get your share of this
MARK STODDARD: Mark is the president of the world-famous Jefferson
Institute and the author of a fantastic new book called,
The Marketing Power
of 117. Mark has honchoed more than 80 money-making and marketing
"boot camps"
(he coined the term) and,
from all this, he has distiiled and
delivered to my
attendees much of the substance and crucial core of his
marketing experiences. JOIN TINN:
He taught my attendees how to find, how to work with, and... How To Get
The Most Out Of
The World's Best Copywriters! All right, those were the surprise speakers. But hey, let's not forget
the amazing stable of experts I did advertise in my promotion
for the
seminar and who showed up and gave everything they had in their hearts,
brains and bodies:
JOL SUGARMAN: What can I say about Joe?

He's the man behind all those
JS&Á catalogs you see on jet airplanes (plus those TV commercials for
Blueblocker sunglasses) and... truly a marketing legend! He
literally poured out his incredible knowledge and inside tricks for a full
half-day, giving all the attendees... One "Aha" Experience After Another! It wasn't Just a lecture. it was an amazing
learning experience that
permanently changed people's business lives forever! DAY ABRAHAM: The marketing wizard himself. Jay shared the stage with me
for an entire day while we did one marketing
"Hot Seat" after
DAX ABBAAY: The marketing wizard himself. Jay shared the stage with me
for an entire day while we did one marketing "Hot Seat" after

(80 10 page 7)

- Page 7 -

another. (Note: That's a term Jay invented for hyper-intensive brainstorm
sessions on individual marketing problems.) Man, let me tell you,
this guy sparked one revolutionary idea after another until the entire
crowd was worked into a froth and everyone was suddenly solving problems
that had plagued their businesses for years!
Listen: I've seen this happen time and time again - ten minutes of
hearing Jay talk about any marketing solution is enough to spur new and
overwhelmingly profitable ideas in your own head. These taped sessions with
Jay Abraham can't help but force your mind to reel and rock until answers
start coming on like floodgates were opened. If you don't believe me, you
need only ask anyone who has ever experienced it before. It's incredible!

NANCY JONES: She's not a public speaker so she was a little nervous about
"making a speech." Well, she stole the show! Nobody knows more about
finding the best media (and the best prices) for a given offer and she
shares an incredible amount of "inside info" during her presentation. If
you run space ads (or ever intend to) listening to her on tape can save you
thousands and make you millions!

ERIC HEINSTLIN: The best mailing list guy on the planet. I've got him
captured on tape for eighty-two minutes and thirty-two seconds revealing
stuff about mailing lists...
You Never Had A Clue About!
Plus... actress and model Becky LeBeau, fresh from the steamy pages of
Playboy, telling us the "real" way to get in touch with top models and how
to use them to get maximum response from your advertising.
Ind Affrou Canta formor «tar of Dunatu ic on taro ovolginina haw to

---

find (easily), negotiate with (on super-fair terms) and
"exploit" the
celebrity value of well-known people to "pitch" your message.
(Remember,
Geoff is currently the driving
factor in
an ad that has been going gang-
busters for more than 1-1/2 years!)
Geoff had a new role on General
Hospital and he had to rush to my seminar from the set in such a hurry...
ie Has Still Wearin
Bis TV Make-Up
And speaking of TV.
Trank Kovacs,
was there with his advice... and his TV camera.
a TV production expert extraordinaire

Oh, Lord forgive me all you other experts, but my writing hand is getting
calluses.
Suffice to say, these seminar tapes also contain wisdom from tor
copywriters Lisa Morrice and Mike Pavlish; my extraordinarily brainy red-

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- Page 8-

headed sweetie, Paulotte; many of the attendees themselves and... and...
and... and...
All Those People Together
Acting Synergistically On
, Stage And Tron
The Audience T1oox
Have Inabled Me To Capture On Tape
The Most Ilectrifying And Honey-Making
And Insightful Marketing Seminar
In Recorded History!!!
Remember this:
The attendees had to pay $6,250 to get this info.
also had to pay it all up front (no credit,
no discounts) and they had to
spring for their own hotel and travel expenses.
And, since the attendees
came from all over the globe (one man came from France and brought a private
interpreter; another flew in from Johannesburg, South Africa), many people
paid over
$15,000 to $20,000 to get this info!
And, if you accept my
proposition, you get it all...
Trea! Tree! Tree! Tree!
Yahoo!
oh,
but wait!
You see, dear reader, I knew you.
And you want
even more don't you? Like a written transcript of the seminar, right?
Not to fear, Buckwheat.
It's being worked on right now by about a dozen
home typists and you can get a free copy of that, too, Just as soon
as it's
finished.
What's that? You say your greed knows no bounds? You want all the other
seminar materials handed out?
attendees got? Done.
The same massive
pile of goodies the
Here's what else I'm throwing into the deal:
• package of 10 "boilerplate letters" you can copy,
modify
or use to inspire you to
create your own
successful direct mail promotions!

home numbers or he make cog anent and cres
so one ye tood most paintere year i in ad
business!

(8o to page

- Радея-
- Page 9 -

Plus... you get a "Killer Advertising Kit" crammed with the
following five items of written info:
• 349 great headlines, 152 attention-grabber words, 7
mega-successful ads and 3 very unusual winning letters! • A complete "how-to-do-it" retail business-getting kit
titled, "How To Sell More Goods And Services To More
People, More Quickly And More Cost-Effectively"! • "Core" insights from Scientific Advertising and How To
Write A Good Advertisement presented in such a way as
to give you an immediately useful reference! • A special report by one of the most successful
retailers of all time on how to find the fortune that
lies "hidden" in 978 of all retail businesses! • "Killer Advertising" cassette transcripts on some
timely and timeless stuff I first revealed about three
years ago! Plus... 18 easy-listening cassettes that explain and enlarge on all of the
above written material. (Note:
Don't get confused, now. These "Killer
Advertising" tapes are separate from - and, in addition to - the 24 tapes of
my Marketing Summit which are the main subject of this letter.)
Let's see, what else? Oh yeah, you also get separate typewritten sheets
of paper completely explaining each of the following 22 items of dynamite
Item i1. Hon to get a ton of gloving testimonials from
your customer for frau - and what to do with
then to generate bigger profits! Item $2. Why your "back end" may be 1,000 times more
profitable than your initial sales... and what
to do to take advantage of it now! Item $3.

The secret strategy of classified ads that pull
in millions! Item $4. How to use a simple 36-word postcard to bring in
$37 for every dime you spend! Item $5. Hon to close your sale like a pro - in print,
over the phone, on the radio, on TV, OI in a

---

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- Page 10-

better position to strike it rich than someone
with no business at all!)
Item #6.
How to write your copy so it
"talks the talk"
your tough-sell customers need to hear before
they buy!
Item $7.
ps from trouble-shooting experts on how t
ot problems hurting your business and tł
triple-step technique they use to solve then
fast!
Item
#8.
How to glide through the 11-steps of rolling out
your direct
once you
a winner) to
maximize results and keep your problems to a
minimum!
Item $9.
How the experts deal with refunds and complaints
- by turning them into sales!
Item #10. The secrets
of creating newspaper and magazine
ads that bring in piles of cash with each new
"mainstream" advertising
agency in a hundred even has a clue how to do

Item #11.
"Insider" techniques that allow you to run ads
in newspapers or on TV or radio for
no up-front
cost - and you pay only
for the results you get!
How to make sure your Yellow Pages ad
jumps out
and forces the reader to call you before they
call anyone else!
Item #13.
How to use 976 "toll" numbers locally and the
brand-new 900 numbers nationally to make a
fortune... without resorting to sleaze!
Plus:
How to use a "regular"
phone line in your office
or home to test marketing ideas cheaply!
Item #14. A truly "no-brainer" (yet usually overlooked)
way to bump
the amount
of your
order by
100% or more... automatically!
Item $15.
How to structure a believable, sales-promoting
guarantee that removes the risk from your
customer and yet does not put you in a bind!
(Even some very experienced marketers don't
fully understand how to do this without hurting
sales or strangling on refunds!)

(go to page 1l)

- Page 11 -

#16. Why you're already sitting
on the best possible
"bonus" you could ever offer - and how to use it
to make your sales soar!
Item $17. A "can't miss" vay to tempt cash-rich investors
into financing your projects at zero-interest!

Item $19.

Item #20.

How to find the perfect mailing lists for your
direct mail campaigns...
and how to test them
inexpensively!
Hov to ask people who have already bought from
rou to buy from you again!
(If you aren't
mining your customer list, you're ignoring the
fattest - and faatest - profits you'll ever
300!)
Five
fast,
"Unique
simple steps
formulating your own
Selling Proposition"
(also called your
USP) •
Your USP explains to your
customer base
who you really are, what you're really offering
and
why you're the
only one they should be doino

Item #20. Five fast, simple steps to formulating your own
"Unique Selling Proposition" (also called your
USP) • Your USP explains to your customer base
and why you're the only one they should be doing
business with! (Not knowing your USP is like
not knowing your own name - you're lost without
it!)
Item $21. How to identify, find and qualify that special
"core group" of people who will be the best
customers you'll ever have!
Item #22. How to test your offer, your copy or your
product's appeal for pennies - so you can avoid
the really dumb (and costly) marketing blunders
so many businesses make! Listen: If you learn
to test correctly, you'll be ten times ahead of
your nearest competitor almost immediately!
Plus... you get a complete set of every newsletter I've published to date!
And so on. Without question, this is the most comprehensive and valuable
collection of marketing info ever assembled by anyone... anywhere.
Period.
And, it's not for sale. Not now. Not eveI. At any price. You may think
I'm a
"stubborn jerk" (I am), but this whole endeavor was so difficult for
me and the results so precious and dear to my heart...

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- Page 12 -

I Will Never Release A11
This Material To Anybody
Unless They Become An "Inner-Circle"
Lifetime Subscriber To My Newsletter!
Here's why:
I have discovered (as a result of my Marketing Summit) an
important truth that has been nibbling at the edge of my mind for a number

---

OI
years. Its Ca
- am,
more and more,
tinalng myseLl
aggravated
and
drained by middle-of-the-road,
can't-make-up-their-minds,
afraid-to-take-a-
risk losers
who are basically
frozen stiff with the fear
of living their
lives with any semblance of gusto. But, on the other hand, I am greatly exhilarated by the action-oriented,
"let's-get-the-job-done" type
of optimistic, positive-thinking, forward-
moving players who understand all of life is a gamble and... An Ongoing Ixperience
That Can Only Be Savored,
Enjoyed And Shared
With Others Of The Same Ilk! These are the people I want to spend my
time with and I think I've finally
"magnet" that will attract
of the globe and gather their glowing auras about me
like a modern-
day Camelot. You know why I believe this? once I lay out the terms of my
"$6,250 Seminar Materials Free" plus
"Inner-Circle Lifetime
Offer, " you will see how (if you are the type of player I think you are) you
cannot possibly refuse! Here Is My OffeI
And It's A Good One! I will send you everything I have outlined in this letter - the seminar
tapes,
the transcripts, the
transcripts,
seminar info packs, the Killer Advertising tapes
the special mini reports,
the three videos and everything
I've mentioned in this letter - and I will
absolutely FREE when you sign up (now!) for an Inner-Circle Lifetime
Subscription to The Gary Halbert Letter. 'here's more because...

I'm going to make this offer even sweeter
before I get to that, let's talk about the meaning of
Subscription."
"Lifetime
Quite simply, what this means is, you are entitled to
receive every issue of my newsletter until you die or else I stop
publishing. When will I stop writing this letter? Well, for sure, I intend to guit
when
I pass
And what
if that happens (God forbid) before you've
received a whole bunch more of my newsletters? Well, friend,
in that case,
you're sort of out of luck. You'll just have to slink off into the

(go to page 13)

- Page 13 -

darkness somewhere muttering about this gross injustice while you content
yourself with the thousands and thousands and thousands and thousands of
dollars worth of stuff I've already sent you. And besides.. Just Think Hon I'1l fool! There I'll be, molding away, twisting and turning in my grave,
hundreds of dummies all over the U.S. are... are... are... I can't hardly
say it)... are... are... Still Mailing B-Pile Letters! I've got to get off this subject. It's too morbid to even contemplate. Now,
what if you and I are still alive and kicking and, for some
mysterious reason, I am forced to
stop writing my newsletter? Well, even
though
I cannot even conceive of this ever happening (I've hardly scratched
the
surface of what I have to say), I guess it's only fair to make some
provision to set your mind at ease. So, if I ever have to quit publishing,
I promise I'll make things right between us. First, you'll get your
Lifetime Subscription money back (minus the cost of whatever number of
issues you have received). Plus, of course, you still get to keep all the
free materials you are getting with this special offer. And what if you decide you don't like my letter anymore? Can you get a
refund pro-rata or otherwise and still keep all these valuable tapes and
other free goodies? No. You can't. If you take me up on this offer,
it's you and me. Forever. Until death
do us part or the death of my letter.

So,
if you have any doubts about me,
any doubts about the value of my newsletter, any doubts about the value of
my seminar materials - please, my friend... You Should Pass
On This Offer! Listen:
This offer of a Lifetime Subscription will likely be around for a
while
(maybe). But, it may never be available again with this particular
additional benefit. Listen: This offer of a Lifetime Subscription will likely be around for a
while (maybe) •

When You Take Me Up On
This Offer Here And Now,
You Will Automatically Become
A Cherished Member Of The
Most Ilite Group of
People In The World!
Nanoly... Halbert's "Playars Only" Inner-Circla!

(80 to page 14

- Page 14-

And here is what that means: You will receive everything mentioned so far
in this letter, plus every issue of The Gary Halbert Letter that has been
(or ever will be) published from now until eternity, Plus you will get what
I consider the most precious commodity I have to offer...
My Time!
Look, it used to be I was always eager to talk with anyone (especially a
subscriber) who would call my office. I even offered a free critique of
mailing packages and ads people would send to me.
well, I simply can't do
it anymore.
My newsletter has gotten too big. I've got subscribers from
all over the world.
Africa.
Switzerland. Australia. New Zealand.
England. You name the country, my readers are there. Not only that, the
sales of my book, How To Make Maximum Money In Minimum Time are exploding.
Plus, the TV show starring me and ex-Dodger pitcher Don Drysdale is about
go national which is giving me even more exposure. Also, I am constantly
besieged with people who want to become clients (I haven't been taking any
more clients), people who want me to speak at their meetings, people who
want to interview me and so on.

to

And listen: It's not that I'm getting too big for my britches.
No, it's
just there are only so many hours in a day and I am someone who values and
has become a very jealous guardian of his time.
However, if you accept this
offer to become an INNER-CIRCLE Lifetime Subscriber and... if you accept.
right now... you will get my..

---

My Super Private
"Red Phone" Telephone Number
With An Open Invitation
To Contact Me For Advice!
Here's how it works:
In order to guarantee I have a constant and
invigorating interaction
with the sort of players I want to spend my time
with, I have arranged to have a special private phone here in my office.
anytime you need "special help, " you can phone me personally at my
private number and I'll get back to you as soon as humanly possible.
I'll
make sure you get the referrals you need - be it a hot-shot copywriter, an
honest printer, a
"money man" to fund your project or, perhaps,
the right
"connections"
to get you whatever (related to marketing) you may
And... I'1l do my best to get these services for you at huge
discounts (sometimes as much as 508)
I can do this because my network has
become packed with people who either owe me favors or who know it's good
business to give special treatment to
"Gary's Special Players" the first
time they deal with them.
And, within reason, you can call anytime you need help! And it's free!
And you'll be sitting there with not
only the most valuable collection of
information on marketing ever assembled...

(go to page IS)

- Page 15 -

You'll Also Have
The Horld's Best Copywriter (Me)
Holding Your Hand And
Nuzsing You Along
The Path To Wealth And Fame!
Don't be a dummy. Don't take this offer lightly.
There's more.
I want you to see
I intend for this
"Player's
Only INNER-CIRCLE Lifetime Subscription" to be as disgustingly elite
I want people who pass up this opportunity to drool
with jealousy and ache in regret for missing out.
And so, to top off this rich cake, I've got some icing that's gonna blow
your socks off!
You and the other VIP's will be periodically invited to
and spend a Friday/Saturday/Sunday here with me
we'11 chat up
marketing until you're sick of it,
and we'll go out fishing on the Original
Sea Hunt or my new Rybovich,
and we'll snorkel and swim and eat ourselves
silly and who knows what spectacular insights will come from it all

Just Spending Tine With
Other Players Is Often tough
To Make Life Worthwhile!
well, that's it, and if that ain't enough to start your greed glands
quivering and shaking then I ain't talking to the right person!
You know
Because, you see, the cost for all this
who I personally will
"grease" so they'll give you a generous amount of free
time), the 24-hour connection to my office, the 3-day
seminar tapes and all the seminar materials, the lifetime subscription to
The Gary Halbert Letter, plus all the "Killer Advertising" tapes and
ceports... and everything else I've mentioned..
all this can be yours for
the criminally-low breathtaking price of only $2, 855.00.
And, no, you don't have forever to make up your mind.
Now, If You Havan't Just Hurt Yourself
Reaching For Your Wallet Or Checkbook,
Then You've Just Hurt My Feelings!

My newsletter is read by marketing players in the free world
(including David Ogilvy in France and several other mega-marketers in Hong
Kong, South Africa, Australia, Belgium, Canada, South America and the South

(80 to page 16)

- Page 16-

Seas... as well as large American corporations such as Pac Tel Cellular,
Fujitsu, DAK Industries, the Los Angeles Times, Inmac and the Howard Ruff
organization!). And you know I don't let just
anyone come into my seminars.
So that's the deal. It's just about as special and unique as I can make
it without completely
selling my soul to you and I'm not going to say any
more about it. I don't think it's just a good deal - I know it's a fabulous
deal! And I reserve the right to take this deal off the market at any time,
after I feel the Inner-Circle has reached it's optimum capacity and, I can
tell you now...
I'm Not Going To Let
It Get Too Big!
There may never be another chance to join. For sure, this is one "window
of opportunity" that will not remain open forever. If you sincerely want
your marketing results (and your income to explode, this is the very best
offer that will ever come your way and (to quote Elvis) "It's now or never".
So here's what you do: Call my Florida office now at
ask for Customer Service. Give them your credit card number and you're set.
Or if you want to pay by check, send it to:
The Gary Halbert Letter
Inner-Circle Players

If you call today, you may even catch me at the office and then I can take
your call personally. Just hurry, OK? I'm not often this generous, and I'm
sure this offer won't stand around for very long.

Sincerely,
Garyl. Hallut
Gary C. Halbert

P.S. It would be appreciated if you would call even if you are going to pay
by check. I need to know the response to this offer as soon as
possible in order to make sure it doesn't get out of hand.
Thank you.