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Gary Halbert · whole document (47)

Delay Is The Death Of All Dreams

Why phrases like "make
a bushel of money" work better than phrases like "increase
your income"!

How to ferret out the real reason people are on a
mailing list you are thinking about using!

The amazing secret of
how to make compiled lists work. (Believe me, when you know this, your
profit potential will expand almost beyond belief.)

Why you should never run any ad smaller than 1/4
of a page in a newspaper!

The inside story of a
business that requires so little of anything... you
could run it out of a phone booth!

Why you need to understand my "Porcupine
Theory" of finding customers who are "in heat" for your
product... right now!

How to tap the
"cycles" of frenzied buying most markets go through! (Even a hot
product can fail if the market has temporarily gone cold.)

How to make 100% certain your copy is clear and readable!

How to create your own hot mailing list for spare change... and why...
this could turn into your hottest profit center ever!

How to capture yourself at "concert pitch" and convert it to
a million dollar sales message!

A direct mail secret so
simple and "little-known"... that... your lust for money will be
energized for all the rest of your life!

Cheap research: How to make
sure you'll hit the right nerve!

The importance of
"bonding"... and... how to use it to "weld" your customers
to you forever!

How to discover the "Central Selling Idea"
(CSI) which is most likely to get people to buy whatever you are selling!