Gary Halbert · direct-sale
Delay Is The Death Of All Dreams
# Delay Is The Death Of All Dreams
Dear Friend
& Subscriber,
This
month seems to have gone by in a New York second.
In fact, sometimes it seems entire years go by in
just the blink of an eye. I bet that's true for you too and, I bet I'm going to
give you something to think about... right
now... which you will never forget for the rest of your life!
Let's see if I'm right.
Look, I have a friend who showed me something he'd
just finished creating on a piece of paper. It looked like this:
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He said each square represents one year of a
person's life. There were 76 squares drawn on that piece of paper because 76
years is the average lifetime of a person living in America.
The squares with the "x" in them
represented the years he had already lived. The squares without an "x"
represented the years he had remaining if he lived the average lifetime.
What this paper did for him, he said, was give him
a graphic and somewhat depressing visual depiction where he was in the stream of
time of his own life.
To make all this a little less morbid, you should
know people who make it to 65 years of age continue (on average) living until
they are 86 years old.
Did
you know the oldest person in the U.S. died a couple days ago? She
lived to the ripe old age of 113. Maybe with all the medical
advances coming so fast and so furiously nowadays, within the next
few years the average lifespan will be 113 for us all. Who knows?
Yet, on the other side of the coin, we should
always remember...
The
Future Is Promised To No One!
We
live in strange times. Life gets more perilous every day. The examples of this
are endless: Mindless bombers murder hundreds in Bali. A depressed nursing
student shoots three people to death in Arizona. An Oklahoma teenager upset by
complaints about his driving, shot four neighbors (including a four-year-old
girl) and then went on a 20-mile attack, shooting people randomly. In
Maryland, a woman who tried to eliminate drug dealers off her street was
killed along with her five children when her house was torched and burnt to
the ground. Two Navy planes in Vasco, India celebrating their squadron's
safe-flying record collided in mid-air and crashed, killing all 12 crew
members and three people on the ground.
What
to do? Well, in Le Vandon, France, the cemetary is "full to bursting"
so Gil Bernardi, the mayor has issued...
A
Ban Prohibiting
Residents From Dying!
"Initially,
the decree has been remarkably well followed,"
the mayor said, "except for one
homeless man who passed away." (He probably wasn't aware of the ban.)
The town is desperately trying to find a resting place for this poor soul.
Here's
the point: Nobody really knows how long they have to live. The truth is, none of
us have very long... from... the very day
we are born! Life is short at best... and... it can end for any of us in a
micro-second. So, I've got one question for you:
How
Many More X's Are You Gonna
Fill
In The Boxes Of Your Life...
Until...
You Decide To Start
Living
Out Your Dreams?
The
particulars of your dreams are almost certainly different than the particulars
of mine. And our dreams (yours and mine) are almost certainly different from
the dreams of our friends, co-workers, neighbors and relatives.
Even
though our dreams may be different, there is one
element almost universally common to everybody's
dreams and, that one element is...
Total
Financial Freedom!
Most
people die broke. Most people live broke. They barely make it from one
paycheck to the next. The vast majority of new businesses go bankrupt within
36-months. Even so-called "successful people" are nothing more than
(at least by my definition) deluded slaves to their own business or sometimes,
someone else's business.
Now,
imagine a different kind of success. Imagine a successful life where you
"work" your own hours. Or, if you so choose, you don't work at all.
You have every material possession you've ever coveted. A Rolls Royce. A string
of Cadillacs. A Rybovich fishing boat (the finest in the world). No debts
whatsoever. Your lovers (or "significant other") are
"killer" women. (By the way, "killer" women are attracted to
successful men.) You pick and choose who you will work with, what projects you
will get involved in... because...
You
Have The 100% Ability To Say "No"
And
Walk Away From Any Person,
Any
Business Deal Or Any
Situation
Whatsoever!
How's
that sound to you? Doesn't that sound like a more realistic definition of
success?
Well, that's exactly the life I have lived for
34-years. True, I've had some "downs" along with the "ups."
That's true of every life. By and large though, I have lived and continue to
live a life which is the envy of almost everyone I've ever met.
However, my goal is not to be envied. My real goal
is to help others lead their version
of a life like mine. Free, unafraid, and able to do anything
they choose!
You can have all
that... if only... you master the ability to write a "killer" sales
message.
And, fortunately for you, I can teach
anyone how to write a "killer" sales message (unless they are a
Mongolian idiot). That's exactly what I'm going to do for the hundreds of people
who will be attending my seminar in December. But, whether you will be attending
that seminar or not, I want to give you in this newsletter, one of the most
important secrets of writing a "killer" sales message. What we are
going to explore here is the writing of "bullet copy."
"Bullet copy" (more often referred to by
the press as simply "bullets") are fascinating snippets of information
usually preceded by a "dot" which technically, is what's referred to
as the "bullet." Here are a few examples:
Why you are always one
good sales letter away from having all the money you need!
The
basics of writing good copy!
The finer
points of writing great copy!
A "can't miss
way" to tempt cash-rich investors into financing your projects... at zero interest!
Which option pulls best... telephone, mail or fax? You'll
never guess the answer which will surprise and enrich you beyond belief!
Two "magic
words" to put you light years ahead of your competition!
Why competing on price alone will put you out of business
in a New York minute!
A single word that a certain company used to double their sales! (This one will blow your mind.)
How to make a 15-second change to almost any sales
message which sometimes increases response by 2,200%! (Think about that.
How'd you like to jump the response of your sales messages from 2% to 44%?)
How to use the age-old
"pile-on" technique to boost perceived value!
The exact words you should use to write a
money-back guarantee that increases sales... and... reduces
refunds!
How to make sure your
Yellow Pages' ad jumps out and "forces" the reader to call you
before they even think about calling anyone else!
How to structure a believable sales-promoting guarantee
which removes the risk from your customer... and yet... does not put you in a
bind! (Even some very experienced marketers don't fully understand how to do
this without hurting sales or strangling on refunds.)
How to use envelopes to
"induce guilt"!
A good "boilerplate" P.S. which can make you
money!
The exact words you must
put in every order coupon!
How to change one word in your "teaser ads" to
multiply your response by 2,960%!
How the pros use
editorial-style ads (written like a rave review) to get 20 times the orders
they would normally get!
Twelve words that will literally "force" people
who bought from you once... to buy from you again... IMMEDIATELY!
How to minimize refunds
and how the "stick-rate" can make or break you!
The most important component of an ad... and... how to
make a slight change to increase your results up to 500%!
How to roll out a direct
mail campaign to the tune of millions of letters... without borrowing a dime!
The seven most profitable ways to write the last few
paragraphs of a sales message... just before... it comes time to ask for the
order!
The best day of the week
to drop your mail!
A truly "no-brainer" (yet usually overlooked)
way to bump the amount of your average order by 100% or more... automatically!
The secret technique
which can instantly double the profit of your full-page ads!
Three little-known reasons why people don't buy from you!
(Once you discover these three reasons, you will be able to sell virtually
every prospect you have.)
How to get orders from
people who have already decided not to order!
How the experts deal with refunds and complaints... by...
turning them into sales!
How to use dirt-cheap
little classified ads to generate cash flow with the speed of light!
A secret weapon (developed by "Yours Truly") to
make even the most skeptical of your prospects... stand in line and beg you to
take their money! (You won't learn this from anyone else in the world.)
What to do if you have a
budget of $500 or less!
The key ingredient that separates winners from losers!
What kind of
music you should always have playing when you are working... and... what exact
volume it should be at! (NOTE: This will improve the quality of your
writing by at least 9%.)
What exact temperature
the room you are writing must be! (This will give you another edge. A 7% edge
to be exact.)
What you must eat on days you are writing... and... exactly when you
should eat it. (Adding another 4%
advantage.)
The ultimate layout for an order coupon!
How to use the
"instant credibility" factor to force
people to believe your claims!
The exact "magic price" which will pull in the
most orders for you! (Vary from this by even 10¢ and you could lose your
shirt.)
The secrets of creating
newspaper and magazine ads which bring in piles of cash and a river of new
customers! (Not one "mainstream" advertising agency even has a clue
about how to do this.)
The secret strategy of classified ads which pull in
millions!
Why phrases like "make
a bushel of money" work better than phrases like "increase
your income"!
How to ferret out the real reason people are on a
mailing list you are thinking about using!
The amazing secret of
how to make compiled lists work. (Believe me, when you know this, your
profit potential will expand almost beyond belief.)
Why you should never run any ad smaller than 1/4
of a page in a newspaper!
The inside story of a
business that requires so little of anything... you
could run it out of a phone booth!
Why you need to understand my "Porcupine
Theory" of finding customers who are "in heat" for your
product... right now!
How to tap the
"cycles" of frenzied buying most markets go through! (Even a hot
product can fail if the market has temporarily gone cold.)
How to make 100% certain your copy is clear and readable!
How to create your own hot mailing list for spare change... and why...
this could turn into your hottest profit center ever!
How to capture yourself at "concert pitch" and convert it to
a million dollar sales message!
A direct mail secret so
simple and "little-known"... that... your lust for money will be
energized for all the rest of your life!
Cheap research: How to make
sure you'll hit the right nerve!
The importance of
"bonding"... and... how to use it to "weld" your customers
to you forever!
How to discover the "Central Selling Idea"
(CSI) which is most likely to get people to buy whatever you are selling!
How one idea can change
your life forever... and... an automatic way to literally force good ideas to come to you continuously on an almost automatic
basis!
How to use merge/purge to discover the hottest names in
any market!
How to prevent yourself
from getting ripped off from unethical list brokers! (This one secret will
save you a fortune.)
How to write brilliant copy... even on those days when
your mind is frozen!
Examples of winning
formulas and "double customization"!
The best way to get someone's attention that has ever
been invented!
I am sure you realize by now I have rather
"sneakily" used this issue of my newsletter to kill two birds with one
stone. First, I have given you a dramatic demonstration of the power of
"bullets" in your sales copy. Secondly, all these bullets illustrate (just a wee bit) what you will learn if you attend my December
seminar.
Listen: If you do exactly
what I teach you (without "second guessing" me) then... I promise... this
seminar will turn your life around!
I can't do it for you. I can teach
you how to do it... but... I can't
give you the energy, stubbornness and "go-for-it" attitude of a
winner. These are things you either have or you don't. I do promise you this:
If you act fast enough to get in on this
seminar (it's already almost sold out)... and... if anybody in the future ever
asks you why you never got rich... you are going to be a liar
if you say...
"Nobody Ever Taught Me How!"
This
seminar is scheduled for Friday, Saturday and Sunday on December 13, 14 and
15. It's going to cost $2,450.00 payable in advance and each paid attendee can
bring as many guests as he wants... at no extra cost whatsoever... if... those guests are not now
nor have ever been a subscriber to this newsletter. However, if you don't sign
up immediately, you simply won't get
in. That's no exaggeration either.
Know
this: This is NOT going to be a "fun" seminar. Instead, it's going to be
where you learn... for real... the
best way in the world to become rich any time you are ready to do it!
One
other thing: My seminar is already so close to being sold out, we can't take
any more check orders. That's because by the time we receive your check, we
simply won't have room left for any more attendees. So, if you want to attend,
you have to pay by credit card. (This is very ironic for me since I much
prefer check orders to credit cards.)
Whatever.
That's life, I guess.
Anyway,
what you need to do is call Adrian at 305/534-7577 or fax
her at 352/861-1665 and give her your name, telephone number and the
number of guests you expect to bring. Then, either Adrian or one of my staff
members will call you back almost immediately to get your credit card number
and give you all the particulars of the seminar (including the name of the
Phoenix hotel where it will be held and how to get the "Halbert Seminar
Discount Rate" when you book your room).
Be
there. It will change your life.
Sincerely,
Gary C. Halbert
Gary
C. Halbert
P.S.
Don't
forget: Every paid attendee can bring as many guests as
he wants... at no
extra cost whatsoever... if... those guests
are not now (and never have been) a subscriber to this
newsletter.
A
final word: You have dreams. We all do. Sometimes we
suppress our dreams and are even afraid to allow
ourselves to think about them. More often, we put our
dreams "at the back of the bus" promising
ourselves we will get to them "someday." But
"someday" never seems to come.
Please
don't let this happen to you. Your "someday"
can be NOW... if only... you will pick up the phone and
dial Adrian at
(305) 534-7577. Do it now... right
now... while you are thinking about it... because...
Delay Is The Death
Of All Dreams!
Peace.
ved.