Delay Is The Death Of All Dreams

How to use the age-old
"pile-on" technique to boost perceived value!

The exact words you should use to write a
money-back guarantee that increases sales... and... reduces
refunds!

How to make sure your
Yellow Pages' ad jumps out and "forces" the reader to call you
before they even think about calling anyone else!

How to structure a believable sales-promoting guarantee
which removes the risk from your customer... and yet... does not put you in a
bind! (Even some very experienced marketers don't fully understand how to do
this without hurting sales or strangling on refunds.)

How to use envelopes to
"induce guilt"!

A good "boilerplate" P.S. which can make you
money!

The exact words you must
put in every order coupon!

How to change one word in your "teaser ads" to
multiply your response by 2,960%!

How the pros use
editorial-style ads (written like a rave review) to get 20 times the orders
they would normally get!

Twelve words that will literally "force" people
who bought from you once... to buy from you again... IMMEDIATELY!

How to minimize refunds
and how the "stick-rate" can make or break you!

The most important component of an ad... and... how to
make a slight change to increase your results up to 500%!

How to roll out a direct
mail campaign to the tune of millions of letters... without borrowing a dime!