Gary Halbert · whole document (47)
Delay Is The Death Of All Dreams
Which option pulls best... telephone, mail or fax? You'll
never guess the answer which will surprise and enrich you beyond belief!
Two "magic
words" to put you light years ahead of your competition!
Why competing on price alone will put you out of business
in a New York minute!
A single word that a certain company used to double their sales! (This one will blow your mind.)
How to make a 15-second change to almost any sales
message which sometimes increases response by 2,200%! (Think about that.
How'd you like to jump the response of your sales messages from 2% to 44%?)
How to use the age-old
"pile-on" technique to boost perceived value!
The exact words you should use to write a
money-back guarantee that increases sales... and... reduces
refunds!
How to make sure your
Yellow Pages' ad jumps out and "forces" the reader to call you
before they even think about calling anyone else!
How to structure a believable sales-promoting guarantee
which removes the risk from your customer... and yet... does not put you in a
bind! (Even some very experienced marketers don't fully understand how to do
this without hurting sales or strangling on refunds.)
How to use envelopes to
"induce guilt"!
A good "boilerplate" P.S. which can make you
money!
The exact words you must
put in every order coupon!
How to change one word in your "teaser ads" to
multiply your response by 2,960%!