Delay Is The Death Of All Dreams

"Bullet copy" (more often referred to by
the press as simply "bullets") are fascinating snippets of information
usually preceded by a "dot" which technically, is what's referred to
as the "bullet." Here are a few examples:

Why you are always one
good sales letter away from having all the money you need!

The
basics of writing good copy!

The finer
points of writing great copy!

A "can't miss
way" to tempt cash-rich investors into financing your projects... at zero interest!

Which option pulls best... telephone, mail or fax? You'll
never guess the answer which will surprise and enrich you beyond belief!

Two "magic
words" to put you light years ahead of your competition!

Why competing on price alone will put you out of business
in a New York minute!

A single word that a certain company used to double their sales! (This one will blow your mind.)

How to make a 15-second change to almost any sales
message which sometimes increases response by 2,200%! (Think about that.
How'd you like to jump the response of your sales messages from 2% to 44%?)

How to use the age-old
"pile-on" technique to boost perceived value!

The exact words you should use to write a
money-back guarantee that increases sales... and... reduces
refunds!

How to make sure your
Yellow Pages' ad jumps out and "forces" the reader to call you
before they even think about calling anyone else!