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Gary Halbert · whole document (47)

Delay Is The Death Of All Dreams

However, my goal is not to be envied. My real goal
is to help others lead their version
of a life like mine. Free, unafraid, and able to do anything
they choose!

You can have all
that... if only... you master the ability to write a "killer" sales
message.

And, fortunately for you, I can teach
anyone how to write a "killer" sales message (unless they are a
Mongolian idiot). That's exactly what I'm going to do for the hundreds of people
who will be attending my seminar in December. But, whether you will be attending
that seminar or not, I want to give you in this newsletter, one of the most
important secrets of writing a "killer" sales message. What we are
going to explore here is the writing of "bullet copy."

"Bullet copy" (more often referred to by
the press as simply "bullets") are fascinating snippets of information
usually preceded by a "dot" which technically, is what's referred to
as the "bullet." Here are a few examples:

Why you are always one
good sales letter away from having all the money you need!

The
basics of writing good copy!

The finer
points of writing great copy!

A "can't miss
way" to tempt cash-rich investors into financing your projects... at zero interest!

Which option pulls best... telephone, mail or fax? You'll
never guess the answer which will surprise and enrich you beyond belief!

Two "magic
words" to put you light years ahead of your competition!

Why competing on price alone will put you out of business
in a New York minute!