Gary Halbert · whole document (19)
2005 - 09-27-05
Hey Cupcake, how do you like them apples?
This man's situation is NOT unusual. If you are in direct
marketing in a significant way, I can almost promise...
This Will Happen To You!
I don't care if you've had a merchant
account in good standing for 30 years. I don't care if you
are the mayor of the town you live in. I don't care if
you're such a lily-white citizen you've never had a parking
ticket. It WILL happen to you.
All I'm saying is, do the
best you can to get ready for it. Do the best you can to
cover your ass. It might be a smart thing for you to do to
read my newsletter "Operation Moneysuck" again.
And now, on a happier note, I'm going to
reproduce another email I received which tends to illustrate
my son, Bond, truly does have more wisdom than his father.
(The little shit is not as smart as his old man... but... he
does have more wisdom.) Here's another email I received from
another of my newsletter readers:
Gary,
You told us to
personally help Katrina's victims in addition
to donating to charities. Just so you know,
your son's story inspired me. Last week, I
read this story of the University of New
Orleans women's swim team and how they lost
everything. When I read their story, I
determined I would help; therefore I contacted
their coach. They needed running shoes (among
many other needs), so I brokered a donation
from my athletic company to her team (to be
blunt, I was prepared to dip into my own pocket
if I wasn't able to work it out).
It was a
no-brainer; it was easy to help. I told the
coach because she needed something specific,
athletic-related, and because I was able to
help, I was more than willing to do so. Others
can donate whatever, like canned goods (which
is important), but who do you know KNOWS that
you work where you work for a reason, at the
right place at the right time?
Gary, one girl
got problems with her student visa and customs
and such. She was just thankful to be in
America even though she lost EVERYTHING. The
coach told me another only had flip-flops. Can
you imagine that? Another was fixing to go
back to her home country, but her mom said
America offers her hope; therefore she should
stay. All but one are freshman; they're just
kids and they have to grow up so fast. Did you
(I ask this in the general-sense, not specific)
ever face any trials like this when you were
18? How could I say no to them?