Gary Halbert · whole document (19)
2005 - 09-27-05
# 2005 - 09-27-05
From:
North of Jewfish Creek
Dear Friend & Subscriber,
Remember my very recent newsletter in the
envelope titled "Operation Moneysuck"?
And remember how I told you in that
newsletter, if you are in the direct marketing business, your merchant
account is the weakest link in your chain of success?
Well,
that newsletter prompted an almost immediate reply from one
of my readers. He gave me permission to reproduce his email
in my newsletter on the condition I would keep his name and
contact information private.
Here's his email:
Hi
Gary,
I just read
your letter about the difficulties in obtaining
a merchant account for a direct response
business. I don't know when you wrote this, but
my discovery of your message could not have been
more timely. Here's why:
On August 30,
I launched a new business {website URL was here}
and lined up some seriously big affiliate
partners for the initial launch. Sales took off
like mad. My merchant account provider did not
like this one bit, and held my funds pending
further investigation. Apparently $90k in sales
in about 5 days by a 24 year old with marginal
credit scared the crap out of them.
I was jerked
around by various incompetent morons for days
while my insanely profitable business was
withering, unable to accept payments.
Eventually, they notified me that they did not
want to do business with me and would be closing
my account, and holding my money for 9 months.