Double the Size of Your Business

So then, I
sat down and decided to figure things out for
myself. I decided to ignore all the advice from ali those
"experts" and do only what "made sense" to me. Also, I decided
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to try out a little "secret idea" I had about how to make a sales
letter work. What I did next is I created a simple one-page letter that
sold a coat-of-arms (family crest) research report. This
research report was printed on parchment-like paper and it was
suitable for framing. The left side of the report told the
origin
and meaning of a person's family name and the right side
had a drawing of the earliest known coat-of-arms that was
recorded with that name. MORE THAN 7,000,000 REPLIES! It was a fascinating little product and the sales letter I
wrote about it became the most widely mailed sales letter in
Before it was all
hesters had beee mailed all verstorest and they pulled those
7,300,000 cash-with-order customers. classic. This letter was truly a
It pulled so well that we often received more than
20,000 checks in a single day and it took as many as 30 full-time
employees just to make the bank deposit!. But that was just the beginning. As soon as someone ordered
a research Ieport,
we sent them another letter
along with
a color
photograph that showed them a walnut wall plague upon which their
coat-of-arms had been hand-painted in full color. This letter
was modified somewhat over
the years as we developed different
products
and more efficient ways of doing business, but the basic
sales message it contained remained the same and,
together, these
two
letters
I have
just
described generated more
than
$58,900, 000.00 in sales! I was
hooked.

You know, when you are just starting out
and each of your
first two sales letters generates something
like 29 million
dollars
apiece,
it does something to your mind. It gives you a
rush that is absolutely incomparable. You can't get it from
alcohol, drugs, sex or anything else whatsoever. It is a unique
high and it makes your greed glands immediately fire up
Anyway, after that euphoric experience with direct mail, I
went on to
develop many other
"secret methods" that seem to work
in all kinds of advertising. My work is everywhere. You can see
it on TV, hear it on the radio, read it in your daily newspaper
and dozens of magazines and, on any given day, you are almost
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sure to find some of if in your mailbox.
Many of the promotions
I have created have become world famous like:
HOW TO GET
WHAT THE U.S. GOVERNMENT
OWES YOU!
I loved that one.
It was such a honey!
It ran in hundreds
newspapers all
over the country
books and generated revenues of $4,500,000.00.
sold 1-1/2 million
another one you might remember.
It was also used to
a non-fiction book and it generated approximately
$6,000,000.00. It was:

U1
choraleto ads
bile country
1a/b miLlion
Here's
a non-fiction book
and it generated approximately
HOW TO COLLECT
FROM SOCIAL SECURITY
AT ANY AGE!
I could go on and on.
I've developed so many unique and
almost secret ways of getting new customers (and selling more to
old ones) that even the experts are always trying to hire me.
Did you ever hear of Mark Haroldsen?
He's the brilliant real
estate and direct marketing expert who wrote the classic...
HOW TO WAKE UP
THE FINANCIAL GENIUS
INSIDE YOU!
Well, I didn't write that one but, recently, when Mark
needed help in selling his FINANCIAL FREEDOM REPORT, he came to
me and paid me an arm and a leg to help him out.
And what about Jay Abraham? You ever hear of him? Some
ago, he hired me to create a new promotion for him that
would get him a lot of new clients. I took the job and the ad I
created for him had this headline:
THE AMAZING CASH-FLOW SECRET
OF A MARKETING GENIUS
WHO IS AFRAID TO PLY!
clients for
handle!
more than he could
But so what?
All my personal successes and the big winner
created for other people haven't put a dime in your pocke
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have they?
Well, with your permission, I'm going to change all
going to start encing some tetty gazing sette Likeures:
* How to create all your own advertising all by yourself
and do it better than any high-priced ad agency you could
ever hire!
* How to isolate (and enlarge!) the core appeal of your
product or service!
* How to buy
everything connected to your advertising
efforts cheaper than you ever thought possible!
* How to mail bulk rate and (sometimes) get first-class
delivery!
How to get Hollywood celebrities to "star" in your ads
and direct mail letters and how to get them cheap!
* How to offer a double-your-money-back guarantee and
increase your results by 508 and drop your refunds to
almost zero!
* How to find at least 15 new "pockets-of-profit" that are
lying hidden in your business right now!
* The amazing secret of the best attention grabbers in the
world!
* An amazing secret that can make your newspaper advertising 750% more profitable!
* A dignified way to make yourself famous within your
industry!