Double the Size of Your Business

# Double the Size of Your Business

A world-famous advertising expert reveals.. •
How To Double The Size
Of Your Business
In Just 7 Weeks!
Thursday, 12:35 P.M.
From:
Gary C. Halbert
9000 Sunset Blvd.
Los Angeles, California
Dear Friend,
Can your business handle hundreds and perhaps even thousands
of new customers?
If so, this may very well be the most exciting letter you
will ever read.
The answer is simple.
writing to tell you about a rather amazing way to increase the
of your business and, quite possibly, triple your before-tax
reading. I think you're going to love this letter.
Anyway, here is what it's all about.
Listen:
few days,
am (with your permission) going to send you a free
copy of
an exciting report called:
WHAT TO WRITE
ON A SIMPLE POSTCARD MAILING
THAT WILL MAKE PEOPLE
FLOOD INTO YOUR BUSINESS!
Advertising campaigns do not have to be expensive.
Believe it
simple postcard mailing than other people (your competitors) get
with an expensive, full-color, full-page newspaper ad.
ok me you yes to discover as neat little t
You know, it
neat little trick
But now, by
reading my free report, you can learn how to use this dirt-cheap
little money-maker in just 15-minutes.
But, believe me, you better be ready because this is one
promotion that will make people flood into your business!
Why am I going to send you this report and why am I sending
it FREE?
The answer is simple:
It's a bribe!
It's a shameless
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bribe to get you to try a trial subscription to my unique and
world-famous personal newsletter called THE GARY HALBERT LETTER.
Here's the deal: If you will agree to a l-year trial subscription to THE GARY HALBERT LETTER, I will send you the report
I have just described and I will send it to you FREE!
make it even better, if you decide to cancel your subscription at
any time within the next year,
I will send you an immediate pro
ata refund on all remaining issues and you still get to keep the
free report.
But wait! I want to bribe you even further.
You see, once
you try it,
I am so certain you will want to keep getting THE
Ce i once you stept a dice hey are even 1f you
Free Report $2
HOW TO GET
THE EXACT NAME AND ADDRESS

you four more free reports that you also get to keep even if you
decide to cancel your subscription.
Here they are:
...:
OF EVERY MAN, WOMAN AND CHILD
WHO IS EVER LIKELY
TO BECOME ONE OF YOUR CUSTOMERS!
Every one of your potential customers is out there just
waiting to hear from you.
find them.
But you can't sell them if you can't
But don't worry.
In this invaluable report,
you will
learn exactly, step-by-step, how to get the name and address of
every single potential customer for your goods
only
I'm going to reveal how you can identify "dead wood"
names (they're on every mailing list) so you
don't waste your
time and your money mailing to people who will never respond.
Free Report $3
HOW TO MAIL
UP TO 100,000 LETTERS PER WEEK
AT NO
COST WHATSOEVER!
(not even postage)
How would you like to mail 100,000 sales letters every week
and have other people gladly pay every penny of your costs.
I'm
talking about postage, printing, envelopes and everything!
Actually, it's easy (when you know how).
Believe me,
this idea
is worth more than the entire cost of my
newsletter.
best of all, you're going to learn all this absolutely free.
Free Report $4
AT NO EXTRA CHARGE!
(go to Page 3)

- Page
3-
learn this from
any ad
Tig sure-fire. agency
in town. This little
work for you no matter what you are selling. It'll only take you
10-minutes to make the necessary change and your profits
vilyedimed ataly increase by as much as 4008 all year iong. It's like a miracle. Free Report #5
HOW TO GET YOURSELF
OR YOUR PRODUCT
PEATURED ON CABLE TV
AT NO COST WHATSOEVER! In the last year I have "packaged" seven different cable TV
shows (I just finished working on one with Elke Sommer) and I
have learned some amazing secrets about this medium. you are truly an expert in your line of work and/of if you have a
first-class product
service,
can get millions of dollars worth of cable TV time at virtually
no cost to you whatsoever. This report will explain everything. Please read it the
same day you get it. O.K., that's it. Those are the five "bribes" I am offering
to get you to
send in for a trial
subscription to THE GARY
HALBERT LETTER which will, I believe, help you make
so much money
it will make your head swim. And, don't forget:
If you decide to cancel your subscrip-
ion at any time within the
next year, you'll get an immediate
hard-nosed businessman and I feel that THE GARY HALBERT
all five reports and they are still ABSOLUTELY FREE! Why am I offering such a fabulous deal? Well, it's not
because I am crazy or charitable.

It is because I am a
GARY HALBERt bellER that 1 have decided to go art
will help you make so much
money land make
it so fast!) that
will want to keep getting it forever once you start to read it. Here is why:
You see, THE GARY HALBERT LETTER is mailed out
first class every month and it only has one goal in mind. Namely...

wl11
help you make
so much money land
make
last!) that
To give you
insider information
and specific techniques
that can make you rich!
people ere no do be about tease it of one net, letter for
profit direct response marketing. Every month it gives you
unique insider info and strategies you will never read in any
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other publication in the entire world. THE GARY HALBERT LETTER
covers it all:
direct mail, newspaper and magazine
and TV,
and even the hot, new 976 phenomena that,
if used my way,
gets people to pay to listen to your sales pitch. How good am I? Do I really know my stuff? Consider this:
When I went
to work for Ernest and Tova Borgnine, I used some
of
my unique advertising secrets to multiply their business by 12008
in less than 12-months! Maybe you remember some of the ads I did
for them like:
THE AMAZING FACE-LIFT IN A JAR
USED BY HOLLYWOOD STARS
WHO DON'T WANT PLASTIC SURGERY! or this
one:
ERNEST BORGNINE
TELLS THE TRUTH
ABOUT THE MAFIA
TOVA BORGNINE SWEARS UNDER OATH
THAT HER NEW PERFUME DOES NOT CONTAIN
AN ILLEGAL SEXUAL STIMULANT
Now,
here's another true story:
Last year,
after a brief
meeting with Vikki LaMotta Cosmetics in New York, I was able to
show their executives how to get Vikki Cosmetics on a half-hour
cable TV show that aired for more than eight months without
costing them one red cent. And, it took in millions of dollars! Many of my clients and subscribers are big companies listed
"in the FORTUNE
Several of them are very
famous. However, I
really enjoy helping the so-called "little guy" because I remem-
er how it was when I got started. I had no money, no credit, no
college education and
a wife and three kids to feed. get into mail order back then and I read every advertising book I
could find and I followed all the "rules". And I ended up bankrupt.

So then, I
sat down and decided to figure things out for
myself. I decided to ignore all the advice from ali those
"experts" and do only what "made sense" to me. Also, I decided
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to try out a little "secret idea" I had about how to make a sales
letter work. What I did next is I created a simple one-page letter that
sold a coat-of-arms (family crest) research report. This
research report was printed on parchment-like paper and it was
suitable for framing. The left side of the report told the
origin
and meaning of a person's family name and the right side
had a drawing of the earliest known coat-of-arms that was
recorded with that name. MORE THAN 7,000,000 REPLIES! It was a fascinating little product and the sales letter I
wrote about it became the most widely mailed sales letter in
Before it was all
hesters had beee mailed all verstorest and they pulled those
7,300,000 cash-with-order customers. classic. This letter was truly a
It pulled so well that we often received more than
20,000 checks in a single day and it took as many as 30 full-time
employees just to make the bank deposit!. But that was just the beginning. As soon as someone ordered
a research Ieport,
we sent them another letter
along with
a color
photograph that showed them a walnut wall plague upon which their
coat-of-arms had been hand-painted in full color. This letter
was modified somewhat over
the years as we developed different
products
and more efficient ways of doing business, but the basic
sales message it contained remained the same and,
together, these
two
letters
I have
just
described generated more
than
$58,900, 000.00 in sales! I was
hooked.

You know, when you are just starting out
and each of your
first two sales letters generates something
like 29 million
dollars
apiece,
it does something to your mind. It gives you a
rush that is absolutely incomparable. You can't get it from
alcohol, drugs, sex or anything else whatsoever. It is a unique
high and it makes your greed glands immediately fire up
Anyway, after that euphoric experience with direct mail, I
went on to
develop many other
"secret methods" that seem to work
in all kinds of advertising. My work is everywhere. You can see
it on TV, hear it on the radio, read it in your daily newspaper
and dozens of magazines and, on any given day, you are almost
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sure to find some of if in your mailbox.
Many of the promotions
I have created have become world famous like:
HOW TO GET
WHAT THE U.S. GOVERNMENT
OWES YOU!
I loved that one.
It was such a honey!
It ran in hundreds
newspapers all
over the country
books and generated revenues of $4,500,000.00.
sold 1-1/2 million
another one you might remember.
It was also used to
a non-fiction book and it generated approximately
$6,000,000.00. It was:

U1
choraleto ads
bile country
1a/b miLlion
Here's
a non-fiction book
and it generated approximately
HOW TO COLLECT
FROM SOCIAL SECURITY
AT ANY AGE!
I could go on and on.
I've developed so many unique and
almost secret ways of getting new customers (and selling more to
old ones) that even the experts are always trying to hire me.
Did you ever hear of Mark Haroldsen?
He's the brilliant real
estate and direct marketing expert who wrote the classic...
HOW TO WAKE UP
THE FINANCIAL GENIUS
INSIDE YOU!
Well, I didn't write that one but, recently, when Mark
needed help in selling his FINANCIAL FREEDOM REPORT, he came to
me and paid me an arm and a leg to help him out.
And what about Jay Abraham? You ever hear of him? Some
ago, he hired me to create a new promotion for him that
would get him a lot of new clients. I took the job and the ad I
created for him had this headline:
THE AMAZING CASH-FLOW SECRET
OF A MARKETING GENIUS
WHO IS AFRAID TO PLY!
clients for
handle!
more than he could
But so what?
All my personal successes and the big winner
created for other people haven't put a dime in your pocke
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have they?
Well, with your permission, I'm going to change all
going to start encing some tetty gazing sette Likeures:
* How to create all your own advertising all by yourself
and do it better than any high-priced ad agency you could
ever hire!
* How to isolate (and enlarge!) the core appeal of your
product or service!
* How to buy
everything connected to your advertising
efforts cheaper than you ever thought possible!
* How to mail bulk rate and (sometimes) get first-class
delivery!
How to get Hollywood celebrities to "star" in your ads
and direct mail letters and how to get them cheap!
* How to offer a double-your-money-back guarantee and
increase your results by 508 and drop your refunds to
almost zero!
* How to find at least 15 new "pockets-of-profit" that are
lying hidden in your business right now!
* The amazing secret of the best attention grabbers in the
world!
* An amazing secret that can make your newspaper advertising 750% more profitable!
* A dignified way to make yourself famous within your
industry!

tising
750% more profitable!
How to get your old customers to refer so many new customers you won't be able to handle all the business!
I could go on and on.
What you have just read is only a
small sample of the exciting information you will get when you
subscribe to THE GARY HALBERT LETTER. in fact,
You need this kind of
hard-nosed info. It's not a luxury.
If you want to
make some fast serious money, this kind of information is
CRUCIAL!
And, please don't forget, when you subscribe to THE GARY
HALBERT LETTER, you get all five of those valuable free reports
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(mentioned at the beginning of this letter) plus an iron-clad
money-back guarantee. What I mean is this:
If you are ever
dissatisfied with my newsletter (for any reason whatsoever), just
write and say you want to cancel and you will immediately receive
a full and total pro rata refund on all remaining issues you have
not received... PLUS... •you still get to keep
all five of the free reports! listen: My newsletter is not cheap but, when compared to
what you get, it's the best bargain you could imagine. And, it's
easy to tuba rome as needed sint of admen tosed
with this letter) and you may be well on your way to generating
more cash profits than you can easily get to the bank. That's not an idle boast. Remember, just one of my simple
little sales letters brought in more than 20,000 checks per day! Please subscribe now. You'll be glad you dia. Yogy ballet
P.S. I just received
a very interesting phone call from Dennis
Spake, one of my subscribers in North Carolina. welder and, by following my advice, he just wrote a sales
letter that netted him almost $19,000.00 in the last few
Also, I just got a letter from
another subscriber named
Rowe from Kentucky. He used one of my secret techniques and... HE TOOK IN
OVER $100,000.000
FOR JUST MAILING 600 LETTERS! P.P.S. Would you like to have a free (100-year old) silver
dollar?

If so, just read the enclosed
"HOT FLASH" pink
sheet and you'll discover an extra
"bonus reason" why you
should give this letter your immediate attention!