Double the Size of Your Business

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other publication in the entire world. THE GARY HALBERT LETTER
covers it all:
direct mail, newspaper and magazine
and TV,
and even the hot, new 976 phenomena that,
if used my way,
gets people to pay to listen to your sales pitch. How good am I? Do I really know my stuff? Consider this:
When I went
to work for Ernest and Tova Borgnine, I used some
of
my unique advertising secrets to multiply their business by 12008
in less than 12-months! Maybe you remember some of the ads I did
for them like:
THE AMAZING FACE-LIFT IN A JAR
USED BY HOLLYWOOD STARS
WHO DON'T WANT PLASTIC SURGERY! or this
one:
ERNEST BORGNINE
TELLS THE TRUTH
ABOUT THE MAFIA
TOVA BORGNINE SWEARS UNDER OATH
THAT HER NEW PERFUME DOES NOT CONTAIN
AN ILLEGAL SEXUAL STIMULANT
Now,
here's another true story:
Last year,
after a brief
meeting with Vikki LaMotta Cosmetics in New York, I was able to
show their executives how to get Vikki Cosmetics on a half-hour
cable TV show that aired for more than eight months without
costing them one red cent. And, it took in millions of dollars! Many of my clients and subscribers are big companies listed
"in the FORTUNE
Several of them are very
famous. However, I
really enjoy helping the so-called "little guy" because I remem-
er how it was when I got started. I had no money, no credit, no
college education and
a wife and three kids to feed. get into mail order back then and I read every advertising book I
could find and I followed all the "rules". And I ended up bankrupt.

So then, I
sat down and decided to figure things out for
myself. I decided to ignore all the advice from ali those
"experts" and do only what "made sense" to me. Also, I decided
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to try out a little "secret idea" I had about how to make a sales
letter work. What I did next is I created a simple one-page letter that
sold a coat-of-arms (family crest) research report. This
research report was printed on parchment-like paper and it was
suitable for framing. The left side of the report told the
origin
and meaning of a person's family name and the right side
had a drawing of the earliest known coat-of-arms that was
recorded with that name. MORE THAN 7,000,000 REPLIES! It was a fascinating little product and the sales letter I
wrote about it became the most widely mailed sales letter in
Before it was all
hesters had beee mailed all verstorest and they pulled those
7,300,000 cash-with-order customers. classic. This letter was truly a
It pulled so well that we often received more than
20,000 checks in a single day and it took as many as 30 full-time
employees just to make the bank deposit!. But that was just the beginning. As soon as someone ordered
a research Ieport,
we sent them another letter
along with
a color
photograph that showed them a walnut wall plague upon which their
coat-of-arms had been hand-painted in full color. This letter
was modified somewhat over
the years as we developed different
products
and more efficient ways of doing business, but the basic
sales message it contained remained the same and,
together, these
two
letters
I have
just
described generated more
than
$58,900, 000.00 in sales! I was
hooked.

You know, when you are just starting out
and each of your
first two sales letters generates something
like 29 million
dollars
apiece,
it does something to your mind. It gives you a
rush that is absolutely incomparable. You can't get it from
alcohol, drugs, sex or anything else whatsoever. It is a unique
high and it makes your greed glands immediately fire up
Anyway, after that euphoric experience with direct mail, I
went on to
develop many other
"secret methods" that seem to work
in all kinds of advertising. My work is everywhere. You can see
it on TV, hear it on the radio, read it in your daily newspaper
and dozens of magazines and, on any given day, you are almost
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sure to find some of if in your mailbox.
Many of the promotions
I have created have become world famous like:
HOW TO GET
WHAT THE U.S. GOVERNMENT
OWES YOU!
I loved that one.
It was such a honey!
It ran in hundreds
newspapers all
over the country
books and generated revenues of $4,500,000.00.
sold 1-1/2 million
another one you might remember.
It was also used to
a non-fiction book and it generated approximately
$6,000,000.00. It was:

U1
choraleto ads
bile country
1a/b miLlion
Here's
a non-fiction book
and it generated approximately
HOW TO COLLECT
FROM SOCIAL SECURITY
AT ANY AGE!
I could go on and on.
I've developed so many unique and
almost secret ways of getting new customers (and selling more to
old ones) that even the experts are always trying to hire me.
Did you ever hear of Mark Haroldsen?
He's the brilliant real
estate and direct marketing expert who wrote the classic...
HOW TO WAKE UP
THE FINANCIAL GENIUS
INSIDE YOU!
Well, I didn't write that one but, recently, when Mark
needed help in selling his FINANCIAL FREEDOM REPORT, he came to
me and paid me an arm and a leg to help him out.
And what about Jay Abraham? You ever hear of him? Some
ago, he hired me to create a new promotion for him that
would get him a lot of new clients. I took the job and the ad I
created for him had this headline:
THE AMAZING CASH-FLOW SECRET
OF A MARKETING GENIUS
WHO IS AFRAID TO PLY!
clients for
handle!
more than he could
But so what?
All my personal successes and the big winner
created for other people haven't put a dime in your pocke
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