2005 - 11-09-05

And sadly, I suspect none of you... even after you read that ad ten times... will ever have a clue of WHY it's so powerful.

Not only that, there is a "back story" concerning the ad. It involves very curious twists and turns... and... some of the most bizarre, slickest, intelligent and corrupt people in the annals of American business.

I bet you would like me to lead you by the hand exactly through every step of the ad and explain what I was doing as I wrote every sentence. I bet you would also love to read the "rest of the story" about that ad.

I've been thinking about revealing all this for almost eight years. I still am not 100% certain I want to tell you all the secrets about the ad and the back story that goes with it.

But I've made myself a deal.

Now all of you know the answer as to how well the ad performed. None of you now have any excuse for emailing me and pontificating idiotic reasons why the ad did not work.

Here's what I want you to do: I want you to email me immediately with your best guess as to WHY the ad did work... and... performed so outstandingly it was almost unbelievable.

If enough of my readers (and by "enough" I mean almost ALL of them) email me their guesses about why this ad worked so well... I will write another newsletter this week and give you ALL of the answers in minute detail. But let me tell you something you better believe. This is me, Gary Halbert writing, and I'm not fooling around. If I don't get an ENORMOUS amount of emails from my readers guessing why the ad worked so well... and... if I don't get those email responses almost immediately, I'm not going to tell you the answers! I will take the secrets to my grave and all of you can go piss up a rope making absurd guesses about the ad for the rest of your pathetic lives.