2005 - 11-09-05

# 2005 - 11-09-05

From:

North of Jewfish Creek

Dear Friend & Subscriber,

This entire newsletter is going to consist of
an ad I wrote for a client some time ago. I think reading it will prove very
instructive to you. After you read it, I would like you to email
me and tell me what you think about the ad... and... how you think it performed. By the way, this ad appeared twice as a
full-page advertisement in Investors' Business Daily.

WARNING: Do Not Read This

Unless You Are Already Rich!

If you would like to know
how someone can start with a simple idea... and
then... generate over $51,000,000 in sales in
just one year... this is going to be the
most interesting message you will ever read.

Here is why: There's a
guy in California named Carl Palmer who, until
recently, was very wealthy and very bored. He
got rich (the first time) by starting a company
in 1970 which he sold out to Coca-Cola just
three years later in 1973. As part of the deal,
he had to sign a "non-compete" agreement with a
duration of five years. After that five years
ended, he went back in business and built up
another company which was soon acquired by the
giant AMF Corporation. After that, Carl
developed Shackley's reverse osmosis home water
filtration system... and... in the first
year... they did $51 million in sales with
that product. And so on. You get the idea. What
this guy does is, he comes up with enormously
valuable inventions, starts a company to sell
those inventions... and soon... he goes nuts
with all the hassles of running a business...
and so... he sells out (at a huge profit) to
some giant corporation that has the resources
and the clout to exploit the living daylights
out of whatever it is he has invented. But now, he has outdone
himself. Now, at the request of the Seychelle
Technologies, Inc., he has invented something
that is needed by every human being in the
world... and...

This Invention Is Almost

Certain To Generate Billions In Sales!

Here's how he came up
with his latest invention. He's got a horse
ranch somewhere near Pomona, California and one
day he was out riding one of his horses...
and... he was bored to tears! You see,
this guy has a mind that just won't quit.
So, he gets to wondering: "What would be the
world's best product to develop? Is there
anything that every human being on earth must
have?"Yes, there is. It's
called water. It's tasteless, odorless,
colorless and calorie-free... but... it is
vital to all life on earth. It
doesn't matter if you are a dog, a cat, a human
being, an elephant or a mere microbe, water is
essential. And there is no substitute.
There are more than five billion people on this
planet and every single one of those people
needs about 2-1/2 quarts of water... every
day... to keep healthy and stay alive.

No water, no life.

But, so what? There's
more water on earth than there is earth, right?
Yes, that's true. However, 97% of all that water
is sea water. And sea water, of course, is just
chock full of salt. Anyone who drinks only sea
water will soon die of thirst and dehydration as
that person's body tries desperately to flush
out all that excess salt. Of course, we humans
can use sea water... if... we remove the salt.
But, that is very expensive! Sea water is not a good
choice for agriculture or industry either. It
kills most crops and literally (and very
quickly) rusts out most machinery. In truth, only a mere 3%
of the world's water is fresh, not salty. But,
almost all of that fresh water is locked up in
glaciers and ice caps or is deep underground.
Which means...

Only A Measly 1% Of All The Water

On This Planet Is Easily Accessible To
Mankind!

And, much of that water
is so polluted it is killing thousands upon
thousands of people every day... plus...
it is making millions of us horribly
sick. Do you own a house? If
so, go down into your basement with a hacksaw
and cut off about an inch of one of your water
pipes. Then, get yourself a strong flashlight
and take a careful look at the inside of that
water pipe. Guess what? Chances are, what you
are looking at is NOT going to be pretty.
Rust... Sediment... Lead... Dirt... Little
flecks of animate matter such as rodent feces...
Chlorine... Mercury... and... all sorts
of other junk that is really bad news when you
put it into your body. Think about what this
means: Even if the city where you live does a
perfect job (it doesn't; it doesn't even come
close) of purifying your water supply...

Your Water, After Traveling Through Several
Miles Of Pipes,
Is Still Likely To Have Lots Of Horrible
Stuff In It

When It Comes Out Of Your Faucet!

But, very likely, your
city simply can't do a perfect job of
cleaning up your water supply. The problem is
just too overwhelming. So, what they do is,
they dump chlorine in the water! Which, in a
way, is good... because... chlorine kills a lot
of those nasty, disease-causing bugs in the
water. But hey, you know why it is able to kill
all those bugs? It's very simple...

It's Because Chlorine Is Poison!

That's why most U.S.
citizens have fewer cavities in their teeth
these days: It's because the chlorine in our
drinking water kills those little organic
microbes that eat away at the enamel on our
teeth. However, using a poison like chlorine to
kill the "bad guy" microbes is sort of like
undergoing chemotherapy when you have cancer. In
other words, not only do the cancer cells get
zapped; many of your non-cancerous cells also
get zapped... and often... your hair falls out,
you get extremely tired and your zest for life
is considerably diminished. Speaking of cancer, there
are five different articles in certified
publications from the EPA, Massachusetts General
Hospital, University of Alabama, University of
Georgia, and the University of Florida that all
prove...

Drinking Chlorinated Water
Increases Your Chances Of

Dying From Cancer By 44%!

Plus, it has all kinds of
other bad (horribly bad) effects on your
health. But wait! Don't go
getting angry at your municipal water company.
They are very likely doing the best job they can
considering the huge problems they are trying to
solve. Yes, it's true: Chlorine is bad for you.
But, the "bad guys" that would otherwise still
be alive in our water supply... if... it wasn't
chlorinated... is truly the stuff of
which nightmares are made.When you start talking
about E-coli, omoebic cysts, cryptosporidium,
giordia and so on, you are talking about
"biological villains" that cause...

Health Problems You Don't Even Want To Know
About!

Again, chlorine is like
chemotherapy: It's the lesser of two evils. In
truth, any way you look at it, it's still a
terrible situation. So, what's the answer?
Well, millions of Americans now have water
filtration devices in their homes... and... that
does solve part of the problem. However,
when Carl Palmer was doing his research, he
discovered 50% to 60% of all the water we drink
in our lifetime...

Is Water We Drink Away From Home!

It's no wonder the
bottled water industry is such a big business.
How big is it? I'm glad you asked. Just in the
United States alone, the annual sales volume of
bottled water... is more... than... 4.2
billion dollars! But, there's a couple of
problems with bottled water: (1) First, there
are about 350 different brands and not all of
them are selling good water. Some of it is as
bad as plain old ordinary tap water. Some of it
is worse. In fact, some of it is
ordinary tap water. What a racket: Fill a
plastic bottle with water from a faucet... and
then... sell it at a 2,000% markup! (2)
Secondly, whether it's good or bad, all bottled
water is expensive. For example, in Miami
Beach at a local convenience store, an 11-ounce
bottle of Perrier sells for $1.40. If you bother
to do the math, you'll discover this works out
to $16.29 per gallon. Actually, because Miami
Beach is a resort area and Perrier is one of the
more costlier brands of bottled water, this per
gallon price is higher than average. However,
even in non-resort areas, the usual
average price for bottled water is still very
high, like maybe $7.00 or $8.00 per gallon. Plus, almost every
American who buys bottled water buys a lot of
it. I mean really a lot! Let's face it:
You need water every day. And, if you
exercise, you need even more than other people.
That's why many health-conscious Americans...

Spend More Than $1,600 Per Year

Just On Bottled Water!

But now, let's talk about
something truly exciting. Imagine you go to a
store and you buy yourself a bottle of Avian,
Perrier, Arrowhead or any other brand of bottled
water. Then, you drink the water from that
bottle... but... instead of throwing the bottle
away and going to the store to get another
one... you fill up that empty bottle with water
from your faucet... or... from a lake... or... from a river... or... even from a public
swimming pool! Next, you put the cap back on
the bottle... and... because that cap has an
incredibly effective filter on the bottom of
it, the water that now comes out of the bottle
will be equal to... or better (in taste
and purity) than the water you originally
purchased. Only... you didn't
have to buy it again! Which means, instead of
paying $7.00 or $8.00 per gallon for bottled
water (that is NOT even guaranteed to be pure)
you end up getting water that IS guaranteed
pure for mere pennies per gallon. Plus, you don't have to
run back to the store whenever you need more
water. Plus, you can take your
bottle with its new, space-age, magic filter
bottle cap... anywhere you go... even Mexico... and you will always have an endless
supply of the purest water you can drink. Sounds like a dream,
doesn't it? Well, because of what Carl Palmer
has developed for Seychelle Technologies, it is
now a dream come true. You see, Carl is the
inventor of the reverse osmosis water filtration
system which is what he sold to Coca-Cola, AMF
and Shakley.

But, that's what Carl invented
27 years ago. It's still a very effective
water filtration system and it's still in
widespread use. However, the water filtration
system Carl has now invented exclusively
for Seychelle Technologies... is... leap
years ahead... of any other system on the
market... including... the one he personally
invented 27 years ago. One of the reasons Carl
was able to create this amazing new filter is,
he owns the world distribution rights to
something called "sorbent media"... which... it
turns out... is very likely to be the best water
filtration material on this planet. One of the
reasons is, it has a "pore size" of only two
microns (many water filters have a pore size of
50 to 100 microns) which means that a much
higher percentage of the toxic "bad guys" can't
get through the filter. Plus, this material is
so thin, if you would unravel the amount of
it compressed into this tiny, new,
super-effective filter...

It Would Cover A Surface Area

Of 15,000 Square Feet!

This filter also has
ionic properties... which means... it has the
ability to chemically bond to volatile organic
compounds often found in polluted water. In
other words, it just reaches out and grabs them
(they're another breed of disgusting "toxic
villains") and holds them to the surface of the
filter. The bottom-line: Water
passed through this filter is equal to... or
even better... than the water found in any
bottled water you can buy anywhere in the world. The second bottom-line:
Because of the unique materials used to create
this filter, it can be miniaturized to the size
of a walnut and still purify an enormous
amount of water. So, what Seychelle Technologies
now has ready to market is not water,
it's a water bottle that purifies
water. It's plastic. About the same size as a
bottle of Avian, Perrier, Arrowhead or what have
you... but... the difference is... the cap that
goes on the bottle has an amazing ionic
microfiltration device (it's a major
trade secret) attached to the bottom of it...
and... a small plastic straw going up through
the top of the cap. Fill the bottle with
water (from almost any source), screw on
the cap... and then... you can sip through the
straw... and drink safe water from any
location on earth! This space-age water
bottle retails for $29.95 and it will purify so
much water...

You Can Refill It

More Than 1,000 Times!

To get that same amount
of pure water (assuming it is pure) by
purchasing bottled water, you would have to
spend approximately $1,700.00! Plus, you'd have to keep
going back to the store over and over. This invention saves
lives! It has the potential of eradicating a
significant percentage of human health problems.
It is now being introduced on an emergency basis
in Mexico, Argentina, China, Malaysia, Korea,
India, and 11 other countries... and... some
very private market research indicates that in
1998...

This Product Is Literally

Going To Swamp The U.S. Market!

Carl Palmer is extremely
passionate about this invention....
because... as stated earlier... it can save
lives and prevent an enormous amount of human
misery. That's why he has chosen to work
exclusively with Seychelle Technologies
who... in turn... have agreed not to
become involved with any other projects... so...
they can focus 100% on the production and
marketing of this one item! Seychelle Technologies
(located at 1920 Main Street, Suite 1020,
Irvine, California 92614) has enormous growth
potential. They are passionately committed to
producing and marketing Carl Palmer's amazing
new invention... as fast... as their
financing will allow them to expand! If you
would like to have more information on this
exciting company, you are welcome to call and
leave your name and address with one of the
secretaries at Seychelle Technologies.When you do that, you
will be sent immediately (and free of charge) a
video tape that features Carl Palmer explaining
his invention... and... another man, DuSean
Berkich (CEO of Seychelle Technologies) giving
an overview of the company and its plans for
expansion. Here's the number:

1-800-000-0000

AWeber Web Form Generator 3.0 Scroll Down To Learn More About The Stealth Psychology Used In The Water Ad

Sincerely,

Gary C. Halbert

P.S. Remember,
email me and
tell me what you think about the ad... and... how you think
it performed.

Peace.

Dear Friend & Subscriber,

Last week I posted a newsletter on this website which I titled simply "Water". That newsletter consisted almost entirely of an ad I wrote several years ago.

The newsletter described how a genius named Carl Palmer had made himself wealthy several times and how he was prone to chronic boredom unless he was working on an exciting project. The ad also told about his creation of a marvelous new product which could save millions of lives and was needed by virtually every human being on this planet.

In that newsletter, I told my readers the ad had ran twice as a full-page in Investors' Business Daily.

Then I asked my readers to email me their comments about the ad and how well they thought the ad did.

I have never before had such a high percentage of my readers make such idiotic guesses about how well they thought an ad performed. The people who made truly insane guesses were those who worked in financial services... and sadly... those people who identified themselves as copywriters and/or direct response marketers.

The more analytical the response, the further it was from the truth of how the ad performed and why.

However, all is not lost. A handful of my most astute readers (just a tiny handful) got it exactly right.

Listen up: The ad is very confusing and deceiving to people with a first-rate marketing mind. You pretty much have to have a world-class marketing mind to understand the genius of that ad.

First, I will tell you how well the ad worked. It attracted an enormous number of qualified investors who, by my estimate, were willing to pony up in the neighborhood of $400,000,000 to participate in this project.

That ad is so Machiavellian, I believe not even 1 out of 1,000 readers will be able to understand its almost unbelievable power. This would truly be a candidate for the most powerful space ad ever written.

And sadly, I suspect none of you... even after you read that ad ten times... will ever have a clue of WHY it's so powerful.

Not only that, there is a "back story" concerning the ad. It involves very curious twists and turns... and... some of the most bizarre, slickest, intelligent and corrupt people in the annals of American business.

I bet you would like me to lead you by the hand exactly through every step of the ad and explain what I was doing as I wrote every sentence. I bet you would also love to read the "rest of the story" about that ad.

I've been thinking about revealing all this for almost eight years. I still am not 100% certain I want to tell you all the secrets about the ad and the back story that goes with it.

But I've made myself a deal.

Now all of you know the answer as to how well the ad performed. None of you now have any excuse for emailing me and pontificating idiotic reasons why the ad did not work.

Here's what I want you to do: I want you to email me immediately with your best guess as to WHY the ad did work... and... performed so outstandingly it was almost unbelievable.

If enough of my readers (and by "enough" I mean almost ALL of them) email me their guesses about why this ad worked so well... I will write another newsletter this week and give you ALL of the answers in minute detail. But let me tell you something you better believe. This is me, Gary Halbert writing, and I'm not fooling around. If I don't get an ENORMOUS amount of emails from my readers guessing why the ad worked so well... and... if I don't get those email responses almost immediately, I'm not going to tell you the answers! I will take the secrets to my grave and all of you can go piss up a rope making absurd guesses about the ad for the rest of your pathetic lives.

Look, I don't mind you are all shitweasels. In fact, as the Alpha Shitweasel, I'm rather proud of that. However, I have no patience whatsoever with LAZY-MINDED shitweasels. So, if you are too mentally lethargic to make an immediate guess as to why the ad worked... don't send me an email. If there are enough of you who don't email me... none of you will ever know.

You know why from time to time I write a "kick-the-anthill" newsletter like this?

I do it for the same reason a dog licks his balls. It's because I can.

Sincerely,

Gary C. Halbert

"Supreme Master of Politically

Correct Communications"

P.S. If you're going to reply, send your email here.

P.P.S. If you're not going to reply, why don't you just stop reading this newsletter altogether and take up bowling?

Peace.

CLICK HERE TO INSTANTY READ GARY'S BREAKDOWN OF THE WATER AD