2005 - 11-09-05

That ad is so Machiavellian, I believe not even 1 out of 1,000 readers will be able to understand its almost unbelievable power. This would truly be a candidate for the most powerful space ad ever written.

And sadly, I suspect none of you... even after you read that ad ten times... will ever have a clue of WHY it's so powerful.

Not only that, there is a "back story" concerning the ad. It involves very curious twists and turns... and... some of the most bizarre, slickest, intelligent and corrupt people in the annals of American business.

I bet you would like me to lead you by the hand exactly through every step of the ad and explain what I was doing as I wrote every sentence. I bet you would also love to read the "rest of the story" about that ad.

I've been thinking about revealing all this for almost eight years. I still am not 100% certain I want to tell you all the secrets about the ad and the back story that goes with it.

But I've made myself a deal.

Now all of you know the answer as to how well the ad performed. None of you now have any excuse for emailing me and pontificating idiotic reasons why the ad did not work.

Here's what I want you to do: I want you to email me immediately with your best guess as to WHY the ad did work... and... performed so outstandingly it was almost unbelievable.