2005 - 11-09-05

The more analytical the response, the further it was from the truth of how the ad performed and why.

However, all is not lost. A handful of my most astute readers (just a tiny handful) got it exactly right.

Listen up: The ad is very confusing and deceiving to people with a first-rate marketing mind. You pretty much have to have a world-class marketing mind to understand the genius of that ad.

First, I will tell you how well the ad worked. It attracted an enormous number of qualified investors who, by my estimate, were willing to pony up in the neighborhood of $400,000,000 to participate in this project.

That ad is so Machiavellian, I believe not even 1 out of 1,000 readers will be able to understand its almost unbelievable power. This would truly be a candidate for the most powerful space ad ever written.

And sadly, I suspect none of you... even after you read that ad ten times... will ever have a clue of WHY it's so powerful.

Not only that, there is a "back story" concerning the ad. It involves very curious twists and turns... and... some of the most bizarre, slickest, intelligent and corrupt people in the annals of American business.

I bet you would like me to lead you by the hand exactly through every step of the ad and explain what I was doing as I wrote every sentence. I bet you would also love to read the "rest of the story" about that ad.