Gary Halbert · whole document (18)
Famous Dollar Letter
fact, someone once calculated that, if all my ads were being run by one company,
(instead of separate clients) that that company would be the third largest newspaper
advertiser in the world. Just behind Delta Airlines, they said. Could that be true? I honestly don't know, but I do are I have created Powerful
So, in this section you learn not only how to buy newspaper advertising at
the lowest possible price, you also learn how to make all your ads pay off with the most
possible profit! SECTION #6
HOW TO GET THE EXACT NAME AND ADDRESS
OF EVERY MAN, WOMAN AND CHILD
NHO IS EVER LIKELY TO
BECOME ONE OF YOUR CUSTOMERS! (go to Page 5)
- Page 5 -
you.
Every single one of your potential customers is out there just waiting to hear from
But you can't sell then if you can't find them.
But don't worry.
This valuable
section will tell you exactly, step-by-step, how to get the name and address of every
single potential custamer for your goods or services.
Not only that, I'm going to reveal how you can identify "dead wood" names (they're
on every mailing list.) so you don't waste your time and your money mailing to people who
will never respond.
single potential custaner for your goods or services. By the way, as a neat little bonus, this section will also reveal, if you are
interested, how you can get the name and home address of almost every person in America
who has the same last name you do. SECTION #7
WHAT TO WRITE ON A SIMPLE POSTCARD
MAILING THAT WILL MAKE PEOPLE
FLOOD INTO YOUR BUSINESS! Advertising does not have to be expensive. No. Believe it or not, you can sell
more goods and services with a simple postcard mailing than other people are able to
sell with full-page, full-color magazine ads...or even national TV commercials! But
you've got to know exactly how to do it. You know, it took me 15 years to discover this
neat little trick. But now, simply by going through this section, you can learn how to
use this dirt-cheap little money maker in just 15 minutes! SECTION #8
CAN IT AND CLONE IT! You may find this to be the most interesting information in this entire package. Ihat's because this section will teach you how to create a great advertisement or sales
letter - even if you are a lousy writer! Let's face it: Not everybody is good at putting their ideas down on paper. However,
now at last, when you learn my
"secret method" you'1l know how to make all your
ads and letters look like they were written by a "pro". Believe me, this will work for you even if you can hardly write your name.
As long
as you can talk, I can show you how to create an absolutely fantastic
"sales pitch-in-
SECTION #9
HOW TO MAIL UP TO 100,000
LETTERS PER WEEK
AT NO COST WHATSOEVER! (not even postage)
How would you like to mail 100,000 sales letters every week and have other people
gladly pay every penny of your costs? I'm talking about postage, printing, envelopes
it's rather easy (when you know how). alone es worth more tan 100 's esthe entire onto my i her 11
Believe me, this idea
SECTION #10
HOW TO USE 976 NUMBERS
TO GET PEOPLE TO PAY
TO HEAR YOUR SALES PITCHI
You've heard about those "976" numbers, haven't you? They're the ones you call to
listen to a recorded message and then you get $2.00 or so charged to your phone bill. (go to Page 6)
- Page 6
Listen:
Most of those "976" numbers are used by slimebags who offer sexually
explicit messages.
to hear a message from you that makes them want to buy your goods or services.
Don't miss this section; it's a real eye-opener!
SECTION #11
HOW TO MAKE YOUR AD
IN THE YETLON PAGES
PULL 4008 MORE BUSINESS
THAN IT DOES NOW
AT NO EXIRA CHARGE!
You won't learn this sure-fire technique fran any ad agency in town.
It's simple,
it's easy and this little secret will work for you no matter what you are selling.
It'Il only take you about 10 minutes to make the necessary changes and your profits
will immediately increase dramatically all year long.
SECTION #12
HOW TO USE CHEAP LITTLE CLASSIFIEDS
TO MAKE MORE MONEY PER DAY
THAN YOU COULD EVER HOPE TO SPENDI
Classified ads are dirt-cheap.
But don't overlook them because they can make you
rich - and fast!
I know three people and each of them (one in California, one in
one in Chio) makes more than $10, 000 per day from these tiny little
Sometimes the ads cost less than fifty cents (•50) and yet, you can use
them to generate huge wads of money.
But you've got to know exactly how to do it. But don't worry, you'll learn the