Famous Dollar Letter

# Famous Dollar Letter

TIP UNITED SIMES OF AMERICA
F45744534D
WASHINGTON, D.G.
6

743-5291
B. date devin Osage
6212. 4s 6
NEDOUT OA
Exan:
Marathon, Florida
Tuesday, 10:35 A.M. April 17, 1990
Dear Friend,
As you can see; I have attached a nice, crisp dollar bill to the top of this
letter. why have I done this? Actually,, there are two reasons:
I have something very important to tell you and I wanted to make
sure this letter would catch your attention. 2. And secondly; since what I am writing about concerns ways you can
make a lot of money, I thought using a dollar bill as an "eye-
catcher" was especially appropriate. Here's what it's all about:
A few days ago you answered my ad in the wall Street
Journal. I'm sure you remember. The headline of the ad was... Hot New Reports Fram
Top Ad Expert Reveal
6 Amazing Secrets! The ad then invited you to call for more info on the following:
to get the exact name and address of every man, woman, and chi
o is ever likely to becane one of your custamer:
How to mail up to 100;000 sales letters per week at no cost
whatsoever...not even postage
How to get yourself or your product featured on cable IV... without
spending a penny! 4. How to get as much money as you need to expand your business...an
get it without borrowing! How to get movie and IV stars to help you sell your products and
services...and get them at dirt-cheap prices! How to use cheap little classified ads to generate an enormous daily
cash-flow!. Ok; that's why I'm writing.

I have assembled an information package that contains
all of the above information plus ten more incredible secrets
that can help you hype the
gross of your business almost beyond belief. I'm not kidding. If you are interested in
(go to Page 2)
- Page 2 -
creating a huge (and inmediate) cash-flow for yourself or your business; this is going
to be the most exciting message you will ever read. Here is why:
My name is Gary Halbert and some time ago I was dead broke. My
business was almost bankrupt and I couldn't even pay the rent. Actually, I wasn't just
roke, I was desperate. Then, one day, I came up with a "crazy idea" about how to
rite a certain kind of sales letter that would get people to send me money. I was living in Ohio at the time and my friends laughed at my idea. They thought
it was a big joke. They said I was a dreamer and that I had no "carmon sense."
fact, one guy said I was a nerd and that my idea was so silly he felt sorry for me. Ch yeah? well; I didn't care. I still thought it was a good idea and I typed up a
few of my letters and I started mailing them out. sending me money. And I used that money to mail more letters which brought in more
And I used that to mail even more letters, which brought in even more money... And so on. What's the bottom-line? Simply this: Before I was finished, that one simple
letter pulled in... More than 7,300,000 replies!

Think about it: More than seven million people wrote back to me and every one of
those people sent a check (made out to my wife)
or else cash I could put in my pocket. And what was I selling? Actually; it doesn't matter. You see; the magic was not in the
product; it was in the letter! Do you have something to sell? If so, you can use that same "crazy idea" I used in

those people sent a check (made out to my wife) or else cash I could put in my pocket.
And what was I selling?
Actually, it doesn't matter. You see; the magic was not in the
Do you have something to sell?
If so, you can use that same
"crazy idea" I used in
my letter to create a letter of your own and sell almost anything you've got.
WHO NEEDS THIS SECRET?
* Are you a salesman who needs more leads?
*
Are you a housewife about to get a divorce who needs a simple way to
make a lot of money?
* Do you have a furniture store, restaurant; a car dealership, a hot
dog stand or some other kind of establishment, you'd like
swamped with customers?
Are you a manufacturer who would like to sell so many of your
widgets you'll have to run extra shifts to meet the demand?
*
Are you a marketing consultant who likes to keep up with new ideas
and techniques so you can better serve your clients?
a dentist;
a chiropractor, an optometrist,
therapist; or any other kind of health care protest an ot metra like to see you
waiting room bursting with new patients?
* Do you have a house you'd like to sell? A thousand houses? A car?
(go to Page 3)

- Page 3 -
A boat? Do you have anything you'd like to sell? Consulting services? Products? Yourself? If you answered "yes" to any of the above questions, you should try my "crazy
letter idea."
You can find out all about it in my new information package called... How To Make Maximum Money
In Minimum Timel
Listen: Many years ago, I thought I wanted to be a salesman. I got myself a job
selling encyclopedias door-to-door and I kept at it until I was darn good. You see, I could only knock on about 40 doors each evening. therefore, no matter how hard I worked, there was a definite ceiling on my earning
capacity. And besides that, selling door-to-door is a hard way to make a living. So, I kept searching and searching until I came up with my "crazy letter" idea:
which is the first experience I ever had with what I call RCS or "remote control
selling." RCS uses the secrets of something else I developed called "Killer
Advertising" to almost force people to buy whatever you are selling. And, what RCS lets
you do is, sell almost anything without ever meeting your customers in person... or even talking to them on the phone! These "remote control" selling secrets of "Killer Advertising" can be used by
anyone. Even a housewife, a student or someone who is unemployed. And, if you have a
business, (or you want to have a business), these secrets can generate so much cash-flow
you will actually have a hard time getting all the money to the bank. I'm not kidding.

My "crazy letter idea, " for example, brought in... MORE THAN 20,000 CHOCKS
PER DAY! By the way, getting that many checks every day means you have to hire 30 full time
employees just to make your bank deposit. But anyway, my
'crazy letter idea" isn't the
only thing you will learn when you get my information package. No, that's just one
section! Here is what you will learn in other sections:
SECTION #2
HOW TO GET A PRODUCT TO SELL
IF YOU DON'T HAVE ONE ALREADY
AND HOW TO GET IT FOR NOTHING! Many people believe they have to pay a small fortune to "tie up" a product. is not true. There are thousands of products you can get an "exclusive" on without
spending a dime! Not only that, there is one certain kind of product that I call the "perfect
product" that you can sell in big numbers and not ever pay anybody else 'one red cent. This product only costs a few pennies to "manufacture" and you can do all the necessary
"work" right in your own home. (go to Page 4)

- Page 4 -
m't worry if you don't already have
product or service. are dead broke like I was! SECTION #3
HOW TO GET AS MUCH MONEY
AS YOU NEED TO "ROLL OUT"
YOUR PROJECT... AND GET IT WITHOUT BORROWING! o you have a good idea? Can you prove it? If so, there's a very good chance:
an get you all the money you need without you ever having to pay it back...ox eve
having to pay interest! You see, because of my connections, I have a network of people who call me all the
time to see if I know about any good ideas in which they can invest money. who call me have millions to invest and they trust my judgement. And, as soon as you
have read this section, you'11 know how to prove your idea is good and how you can tap
into my network of investors to get all the money you need. SECTION #4
HOW TO GET MOVIE AND IV SIARS
TO HELP YOU SELL
YOUR PRODUCTS AND SERVICES! You're not going to believe your eyes when you read this section! Why? The answer
is simple:
You see, this part of my package reveals a very "private secret method" of
getting in touch with any movie or IV star. You' Il learn where to get their private
phone numbers and how to approach them about helping you sell or promote your goods and
services. By the way, you'll also learn how to get them at bargain basement prices so you
don't have to spend an an and a leg! SECTION #5
AN AMAZING SECRET
THAT CAN MAKE YOUR NEWSPAPER ADVERTISING
7008 MORE PROFITABLE! I have probably created more newspaper ads than anyone else you've ever met.

fact, someone once calculated that, if all my ads were being run by one company,
(instead of separate clients) that that company would be the third largest newspaper
advertiser in the world. Just behind Delta Airlines, they said. Could that be true? I honestly don't know, but I do are I have created Powerful
So, in this section you learn not only how to buy newspaper advertising at
the lowest possible price, you also learn how to make all your ads pay off with the most
possible profit! SECTION #6
HOW TO GET THE EXACT NAME AND ADDRESS
OF EVERY MAN, WOMAN AND CHILD
NHO IS EVER LIKELY TO
BECOME ONE OF YOUR CUSTOMERS! (go to Page 5)

- Page 5 -
you.
Every single one of your potential customers is out there just waiting to hear from
But you can't sell then if you can't find them.
But don't worry.
This valuable
section will tell you exactly, step-by-step, how to get the name and address of every
single potential custamer for your goods or services.
Not only that, I'm going to reveal how you can identify "dead wood" names (they're
on every mailing list.) so you don't waste your time and your money mailing to people who
will never respond.

single potential custaner for your goods or services. By the way, as a neat little bonus, this section will also reveal, if you are
interested, how you can get the name and home address of almost every person in America
who has the same last name you do. SECTION #7
WHAT TO WRITE ON A SIMPLE POSTCARD
MAILING THAT WILL MAKE PEOPLE
FLOOD INTO YOUR BUSINESS! Advertising does not have to be expensive. No. Believe it or not, you can sell
more goods and services with a simple postcard mailing than other people are able to
sell with full-page, full-color magazine ads...or even national TV commercials! But
you've got to know exactly how to do it. You know, it took me 15 years to discover this
neat little trick. But now, simply by going through this section, you can learn how to
use this dirt-cheap little money maker in just 15 minutes! SECTION #8
CAN IT AND CLONE IT! You may find this to be the most interesting information in this entire package. Ihat's because this section will teach you how to create a great advertisement or sales
letter - even if you are a lousy writer! Let's face it: Not everybody is good at putting their ideas down on paper. However,
now at last, when you learn my
"secret method" you'1l know how to make all your
ads and letters look like they were written by a "pro". Believe me, this will work for you even if you can hardly write your name.

As long
as you can talk, I can show you how to create an absolutely fantastic
"sales pitch-in-
SECTION #9
HOW TO MAIL UP TO 100,000
LETTERS PER WEEK
AT NO COST WHATSOEVER! (not even postage)
How would you like to mail 100,000 sales letters every week and have other people
gladly pay every penny of your costs? I'm talking about postage, printing, envelopes
it's rather easy (when you know how). alone es worth more tan 100 's esthe entire onto my i her 11
Believe me, this idea
SECTION #10
HOW TO USE 976 NUMBERS
TO GET PEOPLE TO PAY
TO HEAR YOUR SALES PITCHI
You've heard about those "976" numbers, haven't you? They're the ones you call to
listen to a recorded message and then you get $2.00 or so charged to your phone bill. (go to Page 6)

- Page 6
Listen:
Most of those "976" numbers are used by slimebags who offer sexually
explicit messages.
to hear a message from you that makes them want to buy your goods or services.
Don't miss this section; it's a real eye-opener!
SECTION #11
HOW TO MAKE YOUR AD
IN THE YETLON PAGES
PULL 4008 MORE BUSINESS
THAN IT DOES NOW
AT NO EXIRA CHARGE!
You won't learn this sure-fire technique fran any ad agency in town.
It's simple,
it's easy and this little secret will work for you no matter what you are selling.
It'Il only take you about 10 minutes to make the necessary changes and your profits
will immediately increase dramatically all year long.
SECTION #12
HOW TO USE CHEAP LITTLE CLASSIFIEDS
TO MAKE MORE MONEY PER DAY
THAN YOU COULD EVER HOPE TO SPENDI
Classified ads are dirt-cheap.
But don't overlook them because they can make you
rich - and fast!
I know three people and each of them (one in California, one in
one in Chio) makes more than $10, 000 per day from these tiny little
Sometimes the ads cost less than fifty cents (•50) and yet, you can use
them to generate huge wads of money.
But you've got to know exactly how to do it. But don't worry, you'll learn the

Wassie
des
de an cancap.
with serciuse
I know three people and each of them (one in California,
one in
Louisiana,
powerhouse ads.
But you've got to know exactly how to do it.
But don't worry, you'll learn the
real secrets of how-to-do-it when you read this section.
SECTION #13
HOW TO USE RCS
TO FIND YOUR DREAM LOVER
This section is not about money and it will not be of interest to everyone.
If you
are happily married, you may want to skip this part of the package.
On the other hand, if you are looking for someone of the opposite sex who is just
right for you reading this information will be like a dream come true.
You see,
I have
developed a way (a dignified way) to meet members of the opposite sex that works so well
"secret technique"
was discussed on one of the biggest (and best) radio shows in Los
Angeles six different times.
In fact, as soon as I used this idea,
I received letters
and pictures from women all over California and from as far away as London, England and
the Virgin Islands.
Like I said, if you are completely happy with someone already, you can skip
information.
But if you are not happy in this area, this may be of great interest to
SECTION #14
HOW TO GET YOURSELE OR YOUR PRODUCT
FEATURED ON CABLE IV
AT NO COST WHATSOEVER!
(go to Page 7)

- Page 7 -
In the last few years, I have been responsible for at least nine different cable TV
shows and I have learned some amazing secrets about this medium. truly an expert in your line of work and/or if you have a first class product or
service, there is a very real chance you can get millions of dollars worth of cable TV
time at virtually no cost to you whatsoever. This section will explain everything. Please go through it the same day you get my package. SECTION #15
THE DARK SIDE OF SUOCESS! could end up having trouble with the government, with lawyers, with jealous people who
want to sue you and so on! I know; I've already had all. these problems and they were sanetimes very
method for avoiding this kind reas
when you read this vital section you'll learn my step-by-step
Please don't skip this section! It's not enough to learn how to make money, you've
also got to learn how to keep it! SECTION #16
HOW TO GET THE MOST VALUABLE
FREE GIFT
IN ALL THE WORLD! This section contains a surprise offer of a free gift I'd like to send you. in my opinion, it is probably the most valuable gift anyone will ever send you. way, I was once paid $2, 500.00 for one of these.)
Anyway, after you've studied my material, you're going to want this, iten and, I
think you're going to be overjoyed that I'm willing to send it to you and, send it free
well, that's it. You've just read a complete description of the cash generating
secrets you will learn when you receive my material.

This info has been used to
generate tens of millions of dollars by several hundred people who have consulted with
me in person or else paid $6, 250 to attend one of my
seminars. However, you can now
receive all of this incredible infonnation for only $295.00. Is that a lot of money! Well it is if you think of my material as nothing more
than paper and ink and plastic. My package contains two sets of cassette tapes (there
are six tapes in one binder and 12 in the other) and six written reports that are
attractively printer nd bound. And, I'll tell you this... INLESS YOU ARE BRAIN DEAD
OR LAZY BEYOND BELIEF
THIS INFO WILL MAKE YOUR
CASH FLOW EXPLODE! I'll tell you a curious story. I had a lot of trouble getting
the wall Street
Journal to accept my ad. They took the position that the claims I was making - like
"How To Mail Up To 100, 000 Letters Per Week At No Cost. Whatsoever... Not Even
just couldn't be true. So, what I did is, I sent the Wall
package I am offering you and, it was only after they realized (with considerable

I'll tell you a curious story. I had a lot of trouble getting the Wall Street
"How To Mail Up Io 100,000 Letters Per Week At No Cost. Whatsoevex.. Not Even Postage"
So, what I did is, I sent the Wall Street Journal the same
(go to Page 8)

- Page 8 -
astonishment) that what I was saying was true did they let me rur my ad. Listen, my friend, you have a watershed decision in front of you right now. You
can either ignore this letter and continue your current course or, you can order my
material and... •EXAMINE IT - UR A FULL
YEAR ON A 100%
NO RISK BASIS! That's right, my material cones with an entire year money-back guarantee and it is
All you have to do is write your name and address and the words "MAXIMUM
MONEY INFO PACKAGE" on a piece of paper ani send it with your payment of $295.00 plu
$7.75 for first-class postage and hariling (total $302.75) to:
Gary C. Halbert
First Professional Centre
5701 Overseas Highway, Suite 4
Marathon, Florida 33050
NOTE: Are you in a hurry? If so, for even faster service, you can also order by
Just call my office and you can use your Visa, MasterCard or American Express. our phone lines are open from 9 AM to 5 PM (East Coast Time) and our number is:
(800) 327-0028
anyway, no matter how you order, I'11 send all my material to you promptly b
return mail as soon as I hear Iran you. ll.so, checks and money orders should be mad
payable to me "Gary C. Halbert" and Florida residents must add 7% sales tax ($20.65) fox
a total payment of $323.40. Thank you. Sincerely,
Lary. Haibert
P.S. My material is everything I say it is and I am a real person alive and well
living right here in Marathon in the heart of the Florida Keys.

I spend a lot
of tine fishing and diving (I own the original Sea Hunt dive boat from the TV
series starring Lloyd Bridges) but, unfortunately, most of the time, you can
still reach me personally by calling my office. On well, nobody's life is perfect. P.P.S. The enclosed "pink sheet" has a few of the corments others have inade
about my material. If some of the names sound familiar to you,
that's cause many of these men are the most visible and most
successful people in their respective fields.