Famous Dollar Letter

# Famous Dollar Letter

TIP UNITED SIMES OF AMERICA
F45744534D
WASHINGTON, D.G.
6

743-5291
B. date devin Osage
6212. 4s 6
NEDOUT OA
Exan:
Marathon, Florida
Tuesday, 10:35 A.M. April 17, 1990
Dear Friend,
As you can see; I have attached a nice, crisp dollar bill to the top of this
letter. why have I done this? Actually,, there are two reasons:
I have something very important to tell you and I wanted to make
sure this letter would catch your attention. 2. And secondly; since what I am writing about concerns ways you can
make a lot of money, I thought using a dollar bill as an "eye-
catcher" was especially appropriate. Here's what it's all about:
A few days ago you answered my ad in the wall Street
Journal. I'm sure you remember. The headline of the ad was... Hot New Reports Fram
Top Ad Expert Reveal
6 Amazing Secrets! The ad then invited you to call for more info on the following:
to get the exact name and address of every man, woman, and chi
o is ever likely to becane one of your custamer:
How to mail up to 100;000 sales letters per week at no cost
whatsoever...not even postage
How to get yourself or your product featured on cable IV... without
spending a penny! 4. How to get as much money as you need to expand your business...an
get it without borrowing! How to get movie and IV stars to help you sell your products and
services...and get them at dirt-cheap prices! How to use cheap little classified ads to generate an enormous daily
cash-flow!. Ok; that's why I'm writing.

I have assembled an information package that contains
all of the above information plus ten more incredible secrets
that can help you hype the
gross of your business almost beyond belief. I'm not kidding. If you are interested in
(go to Page 2)
- Page 2 -
creating a huge (and inmediate) cash-flow for yourself or your business; this is going
to be the most exciting message you will ever read. Here is why:
My name is Gary Halbert and some time ago I was dead broke. My
business was almost bankrupt and I couldn't even pay the rent. Actually, I wasn't just
roke, I was desperate. Then, one day, I came up with a "crazy idea" about how to
rite a certain kind of sales letter that would get people to send me money. I was living in Ohio at the time and my friends laughed at my idea. They thought
it was a big joke. They said I was a dreamer and that I had no "carmon sense."
fact, one guy said I was a nerd and that my idea was so silly he felt sorry for me. Ch yeah? well; I didn't care. I still thought it was a good idea and I typed up a
few of my letters and I started mailing them out. sending me money. And I used that money to mail more letters which brought in more
And I used that to mail even more letters, which brought in even more money... And so on. What's the bottom-line? Simply this: Before I was finished, that one simple
letter pulled in... More than 7,300,000 replies!

Think about it: More than seven million people wrote back to me and every one of
those people sent a check (made out to my wife)
or else cash I could put in my pocket. And what was I selling? Actually; it doesn't matter. You see; the magic was not in the
product; it was in the letter! Do you have something to sell? If so, you can use that same "crazy idea" I used in

those people sent a check (made out to my wife) or else cash I could put in my pocket.
And what was I selling?
Actually, it doesn't matter. You see; the magic was not in the
Do you have something to sell?
If so, you can use that same
"crazy idea" I used in
my letter to create a letter of your own and sell almost anything you've got.
WHO NEEDS THIS SECRET?
* Are you a salesman who needs more leads?
*
Are you a housewife about to get a divorce who needs a simple way to
make a lot of money?
* Do you have a furniture store, restaurant; a car dealership, a hot
dog stand or some other kind of establishment, you'd like
swamped with customers?
Are you a manufacturer who would like to sell so many of your
widgets you'll have to run extra shifts to meet the demand?
*
Are you a marketing consultant who likes to keep up with new ideas
and techniques so you can better serve your clients?
a dentist;
a chiropractor, an optometrist,
therapist; or any other kind of health care protest an ot metra like to see you
waiting room bursting with new patients?
* Do you have a house you'd like to sell? A thousand houses? A car?
(go to Page 3)

- Page 3 -
A boat? Do you have anything you'd like to sell? Consulting services? Products? Yourself? If you answered "yes" to any of the above questions, you should try my "crazy
letter idea."
You can find out all about it in my new information package called... How To Make Maximum Money
In Minimum Timel
Listen: Many years ago, I thought I wanted to be a salesman. I got myself a job
selling encyclopedias door-to-door and I kept at it until I was darn good. You see, I could only knock on about 40 doors each evening. therefore, no matter how hard I worked, there was a definite ceiling on my earning
capacity. And besides that, selling door-to-door is a hard way to make a living. So, I kept searching and searching until I came up with my "crazy letter" idea:
which is the first experience I ever had with what I call RCS or "remote control
selling." RCS uses the secrets of something else I developed called "Killer
Advertising" to almost force people to buy whatever you are selling. And, what RCS lets
you do is, sell almost anything without ever meeting your customers in person... or even talking to them on the phone! These "remote control" selling secrets of "Killer Advertising" can be used by
anyone. Even a housewife, a student or someone who is unemployed. And, if you have a
business, (or you want to have a business), these secrets can generate so much cash-flow
you will actually have a hard time getting all the money to the bank. I'm not kidding.