Gary Halbert · whole document (39)
2005 - 12-12-05
Who Do You Know Who Would Read That Newspaper Ad
With All Those Fascinating Bullets And Then Go To
A Free Website To
Find Out The Answers?!
And know this: Print readers
attracted to your website (people who read newspapers,
magazines, and direct mail letters), are a far higher
quality of reader... than... readers attracted to your
website from the Internet and its culture of cheapness.
This is the greatest, little-known
website traffic building secret and it is almost unknown
to every website marketer on earth.
You know what I'm really kind of proud of?
You know Bill O'Reilly who's on Fox News every day promoting
what he calls the "Bill O'Reilly Factor"? Well, several
times a day while he's on the air, he promotes his website,
BillOReilly.com. And you know the sanctimonious drug addict,
Rush Limbaugh who has the most listened to radio show in the
world? He promotes his website RushLimbaugh.com every day on
his radio show. But guess what? I get about 5-times the
readership of both those guys put together... and... I've
done almost nothing to promote my website except to suggest
to my readers they tell others about it!
I'm not sure it's true but I believe I am
now read by more people on the Internet than any other
single individual. Certainly there are websites which get
more traffic than mine. These are usually search engines,
porno sites, booking travel sites, and so forth. But people
don't go to those sites to read them.
And yes, The Drudge Report gets far more
readership than my website. But he has at least 250 people
writing for him. CNN.com and the NewYorkTimes.com get more
readership than my website. But then again, they both have
an enormous number of people producing content for them.
But as far as a "lone wolf" individual
standing out from the crowd, I'm rather proud of the fact, I
believe I am the most highly read INDIVIDUAL on the
Internet.
Even so, I would like to be even more highly
read. And here's how I think I can accomplish that...