2005 - 12-12-05

Now that you have read that 1/4-page
newspaper ad, I would like you to take a guess as to how
much it will cost me to run that ad in an average daily
newspaper.

Believe it or not, because I know how to buy
newspaper space and get a 90% discount... and... because I
use the best media buyer in the world (Nancy Jones) my cost
of running that ad in a daily newspaper is only $2.50 per
thousand circulation.

Something else you should know is, the SAME
average newspaper is read by something like 2.3 to 2.7
people. Let's level it off and say the same newspaper
is read by 2 people (such as a husband and wife or two
business partners).

That means I am exposing a very long piece
of copy to 2,000 people for only $2.50. (Remember, I buy
space at $2.50 per 1,000... but... a husband/wife or two
business partners will be reading the same newspaper.) That
means I am getting 2,000 people to look at this
almost-irresistible piece of copy for a total cost of
approximately 1/10th of one cent.

Let's say only 50% of those 2,000 newspaper
readers see and read my ad. That means 1,000 people are
reading my ad... which boils down to a cost of 1/4th of one
cent per reader.

And what if only 10% of those 2,000 pairs of
eyeballs read my ad? That means I'm getting 200 readers for
$2.50... which is equal to 1¢ per newspaper reader.

Now, let's pretend everybody who reads the
newspaper ad does go to my website. That would be the same
as a "click" if you were using Google ad words.

Know this: If you are doing a Google ad word
campaign, you are limited to a very small number of
characters to attract people to read your message. As you've
noticed, my newspaper ad uses more than 1,000 words to
attract people to read my message. I think my conversion
rate is going to be unusually high. Why do I feel that way?
Ask yourself this...