Superintelligence CouncilСовет гения · sim.im

Gary Halbert · whole document (39)

2005 - 12-12-05

Remember, there's nothing to
buy... no sponsored links... no pop-up ads...
and... no registration needed. This website is
"for real" 100% free.

WARNING:
Don't go to the
website if you are offended by being told the
truth, don't have an open mind, or will be put
off by the occasional well-placed profanity. The
truth isn't always easy to take. And often, it's
not pretty. If you are looking for "political
correctness" instead of reality, this is NOT a
website you should be reading.

Now that you have read that 1/4-page
newspaper ad, I would like you to take a guess as to how
much it will cost me to run that ad in an average daily
newspaper.

Believe it or not, because I know how to buy
newspaper space and get a 90% discount... and... because I
use the best media buyer in the world (Nancy Jones) my cost
of running that ad in a daily newspaper is only $2.50 per
thousand circulation.

Something else you should know is, the SAME
average newspaper is read by something like 2.3 to 2.7
people. Let's level it off and say the same newspaper
is read by 2 people (such as a husband and wife or two
business partners).

That means I am exposing a very long piece
of copy to 2,000 people for only $2.50. (Remember, I buy
space at $2.50 per 1,000... but... a husband/wife or two
business partners will be reading the same newspaper.) That
means I am getting 2,000 people to look at this
almost-irresistible piece of copy for a total cost of
approximately 1/10th of one cent.

Let's say only 50% of those 2,000 newspaper
readers see and read my ad. That means 1,000 people are
reading my ad... which boils down to a cost of 1/4th of one
cent per reader.

And what if only 10% of those 2,000 pairs of
eyeballs read my ad? That means I'm getting 200 readers for
$2.50... which is equal to 1¢ per newspaper reader.