Instead, I went to work for a company on
Main Street in Cuyahoga Falls called Economy Savings and
Loan. It was owned by a parent company called Capital
Finance Corporation. Economy Savings and Loans made loans to
people who couldn't get a "standard" loan from a bank. As
expected, many of the loans Economy Savings made ended up
going…
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A large part of my job was collecting money
from people who were behind in their payments. I was really
good at collecting the money. One time a guy who was a
magician "disappeared" owing us money. I located him on a
cruise ship off the coast of Portugal and sent him a message
about his debt. Picture this: Here…
Another time, I wrote a collection letter
and had it mailed to every one of our dead beat customers.
That letter, if memory serves me correctly, collected more
delinquent money in one day than all of the company's
efforts for the last five years.
After that, I wrote a letter for a
collection agency called Financial Adjustment Service. This
company was to be owned by me and two of my friends. Alas,
the company never got off the ground. But that early letter
I wrote (with no training whatsoever) was a virtual
masterpiece.
It wasn't too long after I stopped working
for Economy Savings and Loan that I discovered the world of mail
order and direct mail... and... as the saying goes...
The Rest Is History!
The point is, I was born good at
writing copy. Or at least, I became good at it soon after I
learned the alphabet. That's…
Not only was I born with the gift of
persuasive articulation, I also "nourished"
that gift throughout the years. And, I continue to nourish
it to this very day.
Most of you reading my newsletter, quite
frankly, do not have this natural gift... and even if you
did, there are not enough years left to live to nourish it
to…
Can you imagine trying to compete against
Lance Armstrong in a bike race? He was born with a genetic
advantage which makes his heart and cardio vascular system
more than twice as efficient as the rest of the world's
most gifted athletes. And he has nourished that gift by an
almost impossible regimen which includes six grueling hours
of…
Can you imagine deciding it's your goal to
beat Tiger Woods at golf? Well, you'd certainly have your
work cut out for you. First, Tiger was born with the exact
mental and physical attributes required to play great golf.
And, if I'm not mistaken, he's had a golf club in his hands
since he was 3…
Can you imagine having a goal of becoming
wealthier than Bill Gates? I can't even begin to think of a
way to intelligently attempt to achieving that goal.
Having said all that, you are probably
thinking I am conceited about the gift I have for writing.
You are dead wrong. Many people who've had the opportunity
to personally…
I think a lot of gifted people feel that
way. Someone desperately wishes they could play music or
sing as well as the star on stage. But that star, at the
same time, may be suffering from suicidal thoughts, anxiety
and feelings of worthlessness.
Listen, I don't want to ramble on and on
about this so let me get to the point: You may never be able
to ride a bicycle like Lance Armstrong. You may never play
golf as good as Tiger Woods. You may never become as wealthy
as Bill Gates. You may never be able to play a guitar
like…
Write Copy As Good As Gary Halbert!
That being said, you probably CAN learn to
ride a bike, CAN hit some golf balls, CAN make some money,
or CAN write copy good enough to have some fun and
maybe even make a little profit.
But when it comes to writing copy, I have a
message for all of you who can afford to follow this one
simple suggestion:
If you need copy written, and if
you can afford it, you should hire ME to do it.
You're insane if you don't.
Even if you have the potential of becoming
as good as me (which is very unlikely), who knows how your life and the world is
going to change in the time it takes you to develop your
skills to the level I have achieved.
For much, if not all of my career, it's been
impossible to hire me. I simply didn't want or need any more
money. But that's not true right now.
I just received an email from a guy who was
cheated out of money he's owed for ad copy he wrote for a
car dealer. He asked…
I wrote him back saying I personally have
been cheated out of about 2-1/2 million dollars in the
recent past. Some of this money was flat out stolen from me.
Some of it was lost because I entrusted incompetent (but
non-criminal) people to handle some of my affairs.
In addition to that, the IRS has taken an
interest in the last seven years of my tax returns. I think
I'll be okay with them and that I don't have anything to worry
about. But when you are dealing with any governmental
agency, you just never know. Anything can happen.
In addition to that, there is a tiny handful
of people to whom I would like to repay money they lost
because of a suggested investment idea they got from me. I
don't have a legal obligation to repay this money to these
people. But my conscience bothers me. I just hate it
whenever people lose money by "betting…
Not only that, I think it's time I socked
away some money to prepare for my "golden years". It's a
funny thing but, I seem to be somewhat of an optical
illusion. Not long ago, I was on stage in front of
approximately 200 people who didn't know me from Adam. I
told them I was going…
Well, when I averaged up all the answers, it
turned out the average guess of my height was exactly right.
It turned out the average guess of my weight was 29-pounds
less than my actual weight. And when averaged all together,
they had guessed I was 15-years younger than my actual age.