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`1:48:40`

— I'm going to tell you a little story. I don't know if it's good or not, but it's meaningful to me. The last time I did... These are mushrooms, by the way. So, the last time I did mushrooms, I remember going into it, telling the guide I did it with, because I…

`1:49:29`

And after the song ended, I broke out in laughter, and I go, "Of course, you cannot have the same experience again. You cannot have the same experience twice. You don't deserve the same experience twice. It's not even possible to relive something again. That thing happened then, and this is now. They're detached…

`1:50:17`

those experiences that I had in those times, really, those are the things I carry with me, and hopefully do affect the way I move through the world now today. — That's beautiful. — Mm. — When you were talking about selling a company, and then maybe your next company in this entrepreneur's life is not as financially…

`1:51:04`

The way I think about it is, would I want to do this again? — The next day? — Just this, whatever this was. Like, would I want to do it again? If the answer is yes, then it was successful. If I hurt myself, I wouldn't want to do that again. If I wasn't proud of…

`1:51:50`

You were speaking earlier about humans' propensity to take something simple and make it complex. Even though we crave simplicity, we abhor complexity, we kind of trend in- — Yeah. —... the trajectory of making things just more complex. I don't know why, when you were speaking, this came to my mind, but one of my favorite podcast…

`1:52:35`

I'm sure you can. You're better at this than I am. — You have a lot more experience than I do. You've been doing this a lot longer. — Yeah. — Of course, you can make something simple." And the point was that you don't know what you don't know. — Mm-hmm. — And so, he…

`1:53:20`

And all of a sudden, they've unmoored themselves. They've lost connection with why they started this in the first place. They're no longer running their own business. They're running someone else's business. They just created a job for themselves, working for someone else. That's what can happen when you've just…

`1:54:08`

which is, profitability is also the same, actually, the same thing. As long as I make more money than I spend, I can stay in business. That's independence. Independence is also, no one can tell us what to do. We actually feel obligated to do things nobody would allow us to do. That's a thing…

`1:54:55`

but they've cut off almost every possible off-ramp outcome, because now they have to be a big business or they fail. That's it. That's one option. I mean, some people become very rich doing that, if that's what they want to do. But most people blow right through what would've been…

`1:55:41`

We could sell to PE. I don't want to. We could quit. I don't want to. Like, these are all options that we have, and keep going for as long as we want, as long as the business survives. We can do that, right? That is gold to me, is optionality. And I'd like…

`1:56:27`

— Hmm. — One was about... Was it the design of a Rolex over time? Was it, that the brand of... It was some kind of watch. — Mm-hmm. Yeah. — Which brand was it? — It might have been Rolex. I mean, there's a few. Could have been an Omega Speedmaster. They've just maintained the same design. Porsche…

`1:57:12`

Someone had an insight to design a watch that looked like that. And then from there, everyone based their designs off of that initial thing. But there was a time when that was the first thing that looked like that. That gets me going. For example, you take a Rolex Daytona today, and you look back at…

`1:58:02`

— Could you use the word "essence" or no? — I mean, essence is part of it, I think. Maybe you could. What's the French word for essence? I want to hear you say it, "Essence." I don't know what the hell it is. But it's more about, to me, it's purity. It's like…

`1:58:48`

Like, they used better materials that lasted longer and stuff. But the idea, the fact that this idea of this product that's so good today, was so pure back then, and still kind of the same thing just gave me... I'm more attached to the brand because of that. Like, they didn't just add…

`1:59:35`

so they had some more room. They like their room. So, we rented them a house, and it's a brand-new construction house, so we're like, "Oh, it's nice. There'll be no issues," you know, no leaks and no issues. So we get in the house, and like most new construction, it's…

`2:00:21`

Anyway, screens and screens, and everything's a touch screen. Everything's a big black glass thing with too much stuff on it, because you've got to fill up the screen. You can't just have a tiny screen, you got to have a big screen, and if you have a big screen, you put stuff…

`2:01:08`

because it's in this little menu structure with this little laggy UI, and you're like, "Does anyone use this?" The people who built this certainly don't have this in their house. There's no way. There's no way they have this in their house, right? This is not a product built by people…

`2:01:53`

It's amazing, like, you can't do that today. That's actually not even a possible thing. You turn it on, and you're back to some menu with all the options again. It's like, "How do we go backwards?" I call this the great regression. Thermostats have gotten worse. Nest, maybe, is an exception…

`2:02:38`

There's no muscle memory, because I'm not sure I'm just confirming what I'm doing. Like, these are bad things. So, the technology can get worse, and then it can slide back, and hopefully, it can get better again, and new lessons can be learned. But it was a revelation to me to go…

`2:03:25`

You're like, "I have to... What? What?" The best interface ever, was the switch. — It's ON, OFF. — It works. — ON, OFF. Beautiful! It's almost like, the way I see it, it's like that has not been discovered yet, because, I mean, it had been, but then it had been forgotten. This is like…