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Боб Дилан в его пересказе: «Я умел писать такие песни. Не знаю, как я это делал. Знаю, что уже не смогу. Но я умею другое».
## Определение успеха
> «Would I want to do this again? If the answer is yes, then it was successful.» — Lenny, [0:15:00](https://youtu.be/dAnF0tk0di8?t=900)
Тот же самый вопрос, что и при найме через год — «зная то, что знаю сейчас, нанял бы снова?».
Стив Джобс в пересказе ведущего: успех — это «сделал ли я то, чем горжусь». Фрайд соглашается.
И Рик Рубин, чей ответ он угадал почти дословно:
> «If it could have been better, I would've kept working on it. If it could be better, it's not done… so there's nothing to be critical of.»
## Работа — не война
Один из 37 принципов компании: work isn't war.
> «They conquer the market. They capture mindshare. They target customers… They destroy the competition. They pick battles and they make a killing. That's how people talk about business. I find that to be depressing.» — Lenny, [1:09:21](https://youtu.be/dAnF0tk0di8?t=4161)
> «Why are we always looking to Navy SEALs to tell us how to run our business?… What you're doing is you're making B2B accounting software. Let's just chill for a second here.»
Замена: не «победить их», а «пусть существует и наше — сделаем что-нибудь хорошее». Он и слово «конкуренция» не любит: он делает альтернативу. Если…
## О бизнесе
> «Your only competition is your costs.» — [Founders 0:03:11](https://youtu.be/BdDCtMA1gSw?t=191)
> «No one ever went broke making a profit.» — совет отца — [Lenny 1:22:42](https://youtu.be/dAnF0tk0di8?t=4962)
> «Starting a business is actually way easier than staying in business.» — [Lenny 0:20:34](https://youtu.be/dAnF0tk0di8?t=1234)
> «Silicon Valley has found a way to make the most profitable style of business the least profitable.» — [Lenny 0:07:52](https://youtu.be/dAnF0tk0di8?t=472)
> «People are like, "How do you compete?" Well, we just stay around longer than everybody else.» — [Founders 2:13:00](https://youtu.be/BdDCtMA1gSw?t=7980)
> «Just keep making great shit. Keep your costs in check. Charge appropriate prices for your work. Share as much as you can and let the chips fall where they may.»
## О «достаточно»
> «So what?» — его ответ на любой разговор об упущенной выручке
> «Small is not just a stepping stone, small is a great destination itself.»
> «You don't need to outdo the competition, it's expensive and defensive. Underdo your competition.»
> «I would not trade my business for anyone's business. In fact, it'd be a downgrade. Anyone's.» — [Founders 0:16:50](https://youtu.be/BdDCtMA1gSw?t=1010)
> «I built the company I want to work at. I built the business I want to be in.»
> «If you gave me 1,000 people, I wouldn't know what to do with them. We would fall apart.» — [Lenny 0:12:43](https://youtu.be/dAnF0tk0di8?t=763)
## О работе и планах
> «This is not an estimate of time, it's an appetite.» — [Lenny 0:33:56](https://youtu.be/dAnF0tk0di8?t=2036)
> «Work expands to fill the time available.»
> «Promises are the downfall of every business.» — [Lenny 0:38:38](https://youtu.be/dAnF0tk0di8?t=2318)
> «Cycles happen again and again. Sprints start and end.» — [Lenny 0:42:36](https://youtu.be/dAnF0tk0di8?t=2556)
> «I don't plan long-term because I want to do what I think, not what I thought.»
> «Obligations in the future are quite dangerous.» — [Lenny 1:04:45](https://youtu.be/dAnF0tk0di8?t=3885)
> «I've always been mystified by people who think they can figure out the next three years today, but they're afraid of…
> «Knowing what I know now, would I hire them again?» — [Founders 0:08:50](https://youtu.be/BdDCtMA1gSw?t=530)
## Об интуиции
> «I've never seen a spreadsheet that's ever made me do anything.» — [Founders 2:18:13](https://youtu.be/BdDCtMA1gSw?t=8293)
> «Give your intuition credit. Give your gut credit. It's absorbed everything.» — [Lenny 0:46:32](https://youtu.be/dAnF0tk0di8?t=2792)
> «We often say, what do you think. We might say, what do you know. But we also say, what do you think more.» — [Lenny 0:47:18](https://youtu.be/dAnF0tk0di8?t=2838)
> «We're not after certainty.»
> «You'll have no effing idea why it did what it did.» — про разборы полётов — [Founders 1:37:00](https://youtu.be/BdDCtMA1gSw?t=5820)
> «Intuition has to be used to really be enjoyed. And that requires independence.»
## О продукте
> «Software slides downhill. It gets better for a while, then slides downhill.» — [Founders 0:10:50](https://youtu.be/BdDCtMA1gSw?t=650)
> «You're adding to it, but you're not making it better.» — [Founders 1:58:48](https://youtu.be/BdDCtMA1gSw?t=7128)
> «The best interface ever, was the switch. ON, OFF.» — [Founders 2:03:25](https://youtu.be/BdDCtMA1gSw?t=7405)
> «Make stuff for yourself. There's probably other people out there like you who want what you want. We're not all that unique.» — [Founders 0:01:16](https://youtu.be/BdDCtMA1gSw?t=76)
> «Go outside. That leaf is the best it's ever been.» — [Founders 1:11:27](https://youtu.be/BdDCtMA1gSw?t=4287)
> «I don't want to convince anyone. I don't like marketing language. I don't like tricks. Here we are. Here's what we do.» — [Founders 0:54:50](https://youtu.be/BdDCtMA1gSw?t=3290)
> «I make tools. They just happen to be made of software.» — [Founders 1:07:36](https://youtu.be/BdDCtMA1gSw?t=4056)
## О жизни
> «Would I want to do this again? If the answer is yes, then it was successful.» — [Lenny 0:15:00](https://youtu.be/dAnF0tk0di8?t=900)