Founder letters and product demos

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the opposite of owning?" It's renting. Now, software as a service is never really talked about as rental. That word is not does not come up. It's almost like it's it's buried, it's hidden. People don't want to talk about the fact that it's rental software. Think about like, what do you think of when you think of a rental things? Well, they're kind of beat up, it's kind of, you know, used, whatever. You don't use that term in software, but really it is rental in a sense. Um and I'm like, "I'm going to use that because while renting is great in a lot of ways and periods of your life or all the time, whatever it is there is a dark side to rental that people have probably run into in their lives. So, now if I can frame this in a way that someone can can relate to an experience they had renting like their refrigerator doesn't work, the landlord never fixed it, there's a hole in the wall, there's a leak, you know, all the

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landlord stuff, all the the bad landlord stories. Everyone has one somewhere, right? In college or or wherever they're living now, whatever it is. So now I can I can sort of personify SaaS as a landlord. And it kind of is uh and uh it's just a way to establish a little bit of a of a of a personification um here. And then I I kind of let that live and let that sink in and then we moved on here. Yeah. For nearly two decades, the SaaS model benefited landlords handsomely. With routine payers and prayers Yeah. Got to talk about that. to the church of recurring revenue. Yes. Oh, we got to talk about all that. We'll just stop there. Yeah. So, the payers and prayers thing was something that I struggle I like it, but I

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struggle with it because as you just bounced over it and kind of stumbled, I stumbled writing it. Payers, prayers, it's too close. But, I still went with it cuz I still like it a lot and it helps of course when you talk about church and whatever. but but I was a little bit worried that people would stumble over that because it is kind of hard to say. Um this this actually this sentence actually kind of happened and I don't remember anymore. Happened in reverse where I knew I wanted to use church of recurring revenue cuz I like that line. And then um the payer the prayers and payers thing, the alliterations, it's not quite an alliteration, but like that feel bubbled up from the other statement. And I go, "Ah, I like I like this now. I like this play." This is where writing