Founder letters and product demos

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the reader's going to go "Wait, what happened to business software?" And so, now they're bought in because now they ask themselves a question and they want to get the answer. Um now, this is not a trap. It sounds like a trap. It's not like manipulative, it's just like I love those kinds of lines that lead with a little bit of mystery and make someone want to find out what the hell I'm talking about. So, I think that helps lead things in. Okay. So, you go right there and you wrote that first. You didn't come back and write that later No, I wrote that first. It's kind of I'm kind of pissed at this point. You know what I mean? Yeah. There's an attitude here that Yes. I feel and is real and I have something to say about this. And so, this kind of leads me into that. You used to pay for it once, install it and run it. Whether on someone's computer or a server for everyone. It felt like you owned it and you did.

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Yes. And so, now you're saying this what it used to be like Yeah. and it's coming out hard. most software is a service, not owned but rented. And we got to talk about owned and rented and landlords and all that jazz. We'll get into that in a second. Buying it enters you into a perpetual landlord- tenant agreement. Every month you pay for essentially the same thing that you had last month. And if you stop paying, the software stops working. Boom, you're evicted. Is that cheesy? I don't know, it felt good. I like ending paragraphs with a punch usually and the punch is usually has to be short. And it's sort of a summary and it's an answer and it's like a this happened. So, in that's other one, it's like you owned it and you did. It's like that sums up everything. The next one is like

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boom, you're evicted and it sort of sums up the the the dark side of rental Yes. Um so, I I that's a formula that I tend to like. It's not something I do because I it's a formula. It's like it turns out to be a formula. It's it's emergent. That's kind of how I like to write, but I don't go there I don't say like, "I need to do one of those paragraphs with the thing at the end." It's just how it comes out for me. But, when I can sum it up like that, I know it's a good paragraph. The end of the paragraph to me is what makes it good. Tell me about the genesis of Where did that come from? That was by accident um actually. As I was writing um I'm like, you know, used to own it. And so, I I go like, "Well, now you don't." So, I in my mind I go, "What's

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the opposite of owning?" It's renting. Now, software as a service is never really talked about as rental. That word is not does not come up. It's almost like it's it's buried, it's hidden. People don't want to talk about the fact that it's rental software. Think about like, what do you think of when you think of a rental things? Well, they're kind of beat up, it's kind of, you know, used, whatever. You don't use that term in software, but really it is rental in a sense. Um and I'm like, "I'm going to use that because while renting is great in a lot of ways and periods of your life or all the time, whatever it is there is a dark side to rental that people have probably run into in their lives. So, now if I can frame this in a way that someone can can relate to an experience they had renting like their refrigerator doesn't work, the landlord never fixed it, there's a hole in the wall, there's a leak, you know, all the

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landlord stuff, all the the bad landlord stories. Everyone has one somewhere, right? In college or or wherever they're living now, whatever it is. So now I can I can sort of personify SaaS as a landlord. And it kind of is uh and uh it's just a way to establish a little bit of a of a of a personification um here. And then I I kind of let that live and let that sink in and then we moved on here. Yeah. For nearly two decades, the SaaS model benefited landlords handsomely. With routine payers and prayers Yeah. Got to talk about that. to the church of recurring revenue. Yes. Oh, we got to talk about all that. We'll just stop there. Yeah. So, the payers and prayers thing was something that I struggle I like it, but I