Founder letters and product demos

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it on the screen right now. If you're tune in on YouTube for this section because we're just going to break down what it is that you're doing here. I want to start off with how you start both of these, which is you jump right into the problem. So, for the once, you say something happened to business software. Can I stop there even? Go for it. Let's break this down. Yes. So, I wrote that line and I go, "I know this is going to be good now." I know the whole piece is going to be good. So, for me, it had to start with a good line. And I like this format of a line. So, something happened to business software is um the kind of line that injects a question into someone else's mind without me having to ask a question. This is not a question, it's a statement. Yeah. Something happened to business So, so

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the reader's going to go "Wait, what happened to business software?" And so, now they're bought in because now they ask themselves a question and they want to get the answer. Um now, this is not a trap. It sounds like a trap. It's not like manipulative, it's just like I love those kinds of lines that lead with a little bit of mystery and make someone want to find out what the hell I'm talking about. So, I think that helps lead things in. Okay. So, you go right there and you wrote that first. You didn't come back and write that later No, I wrote that first. It's kind of I'm kind of pissed at this point. You know what I mean? Yeah. There's an attitude here that Yes. I feel and is real and I have something to say about this. And so, this kind of leads me into that. You used to pay for it once, install it and run it. Whether on someone's computer or a server for everyone. It felt like you owned it and you did.

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Yes. And so, now you're saying this what it used to be like Yeah. and it's coming out hard. most software is a service, not owned but rented. And we got to talk about owned and rented and landlords and all that jazz. We'll get into that in a second. Buying it enters you into a perpetual landlord- tenant agreement. Every month you pay for essentially the same thing that you had last month. And if you stop paying, the software stops working. Boom, you're evicted. Is that cheesy? I don't know, it felt good. I like ending paragraphs with a punch usually and the punch is usually has to be short. And it's sort of a summary and it's an answer and it's like a this happened. So, in that's other one, it's like you owned it and you did. It's like that sums up everything. The next one is like

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boom, you're evicted and it sort of sums up the the the dark side of rental Yes. Um so, I I that's a formula that I tend to like. It's not something I do because I it's a formula. It's like it turns out to be a formula. It's it's emergent. That's kind of how I like to write, but I don't go there I don't say like, "I need to do one of those paragraphs with the thing at the end." It's just how it comes out for me. But, when I can sum it up like that, I know it's a good paragraph. The end of the paragraph to me is what makes it good. Tell me about the genesis of Where did that come from? That was by accident um actually. As I was writing um I'm like, you know, used to own it. And so, I I go like, "Well, now you don't." So, I in my mind I go, "What's