2005 - 07-27-05

Anyway, the publication of "A Valentine For
Jessica" on my website has fetched me, what I consider to
be, the most precious testimonial I have ever received. And
don't forget, I'm a guy who has received tens of thousands
of testimonials and praise from people like John Carlton, David Ogilvy,
Jay Abraham, Gary Bencivenga and every other direct
marketing person of consequence. For some reason, I don't
publish most of my testimonials even in my sales pitches.
But, I want you to read this one and I think you will
understand why it is so precious to me.

Jessica learned to accept people and things as
they are and not try to change them into what
she wanted them to be. The man is nameless so
he could be anyone - and he is most people.
That is the secret ingredient in this essay.

I have a
special insight into this because I have
Multiple Sclerosis. Many people have told me
that I have given up but that is so not true. I
have accepted - accepted what I can and cannot
do on any given day. I am at peace with this
monster as Jessica is at peace with her life.
For 10 long years I have tried to decide what to
do with the rest of my life. It came to me
almost in a flash. I am going to write -
copywrite to be exact. I am now absorbing
everything I can about this business.

I have no idea
how to market myself but I know it will come.
An idea will 'magically' pop into my head and I
will know what to do. That is being at peace
with the universe and that is what the writer of
this article imparted so eloquently.

Cathy Perkins

Here's the truth: I, myself, did not know
what the "stand out" feature of my essay was until it was
clarified for me by Cathy Perkins. But I think if something
I write can touch someone suffering with the monster of
Multiple Sclerosis... and... can help clarify for her what
to do with the rest of her life... and... can give her faith
that an idea will "magically" pop into her head and she will
know what to do... and can put her at peace with the
universe... well then... I think I and whomever or whatever
guided my thoughts and my hand when I wrote "A Valentine For
Jessica" achieved something very
special.