2005 - 07-27-05

But I'll tell you what: As "New Agey" and
flowery and mushy as some people perceive "A Valentine For
Jessica" to be, I personally think it is a very straight
forward piece of writing. A marketing friend of mine emailed
me to say, as far as he was concerned, there was nothing in
that piece of writing for him.

He was correct. That piece wasn't written
for him.

You know, it's almost like I didn't write
that piece myself. It's almost like a "higher power" was
guiding my thoughts and my hands. It's almost as though I
were nothing but the "channel" through which an important
message was being transmitted. (This doesn't sound like the
same Gary Halbert you've come to love, adore, respect, and
despise... does it?)

Anyway, let's give this little essay a
surface examination. What we have here is a man who is
smitten by a woman and contrives to meet her. As she reveals
herself to him, he is enchanted. But, she is not enchanted
by him. And one day, she just evaporates from his life with
nary a backward glance. But, for the rest of his life, he is
unable to forget his meeting with this incredible woman.

I think things like this happen every day.
It reminds me of something I once read about a man who
traveled the world searching for the perfect woman. But alas,
when he found her, she was looking for the perfect man.

Anyway, the publication of "A Valentine For
Jessica" on my website has fetched me, what I consider to
be, the most precious testimonial I have ever received. And
don't forget, I'm a guy who has received tens of thousands
of testimonials and praise from people like John Carlton, David Ogilvy,
Jay Abraham, Gary Bencivenga and every other direct
marketing person of consequence. For some reason, I don't
publish most of my testimonials even in my sales pitches.
But, I want you to read this one and I think you will
understand why it is so precious to me.