Gary Halbert · whole document (47)
zazs automatic telephone calls
OK, Sweetcheeks, remember how you got x%
response when you mailed
that letter all by itself with no telephone call? Guess
what kind of response you are going to get when you
"enhance" your mailing with
the kind of 30-second
telephone message you just read? Well, instead
of x response... you are going to get...
3 Times x Response!
That's right, Bubba. By using the method I
just told you about, you are going to increase the pull of all
your mailings by approximately 300%!
Here's a couple
of important things:
Important
Thing #1:
These calls are all made during the day.
Not at night as I thought (and told you) a couple
months ago.
Important
Thing #2:
These calls will terminate
automatically if a live person answers. The message
will only be left on an answering machine or
voicemail.
Actually, you can
have the message delivered if a live person answers... but...
that's not the way I would
do it.
Let's explore a different scenario: Let's say
you are mailing to an outside rented list. One that is not
made up of your own customers. Here's how I would change the
message:
"Hi, this is John Q.
Everett calling. You don't know me but, I mailed you a
very important letter yesterday. It's coming in a
yellow envelope and it has a sample of the kind of
bills they are using for money now in Afghanistan.
There's a very interesting story in the letter about
this. And, if you hate the Taliban terrorists as much
as I do, you will really enjoy reading this letter. So
watch for it. Remember, it was mailed yesterday by
first-class mail and it's coming in a yellow envelope.
Thanks for hearing me out."