zazs automatic telephone calls

Let's see if we can sweeten the pot just a
bit? On the day after you drop your mail, you record a message
something like this:

"Hi, this is John Q. Everett
calling. I just wanted to tell you I mailed you a very
important letter yesterday. It's coming in a yellow envelope
and it has a sample of the kind of bills they are using for
money now in Afghanistan. There's a very interesting story in
the letter about this. And, if you hate the Taliban terrorists
as much as I do, you will really enjoy reading this letter. So
watch for it. Remember, it was mailed yesterday by first-class
mail and it's coming in a yellow envelope. Thanks for hearing
me out."

OK, Sweetcheeks, remember how you got x%
response when you mailed
that letter all by itself with no telephone call? Guess
what kind of response you are going to get when you
"enhance" your mailing with
the kind of 30-second
telephone message you just read? Well, instead
of x response... you are going to get...

3 Times x Response!

That's right, Bubba. By using the method I
just told you about, you are going to increase the pull of all
your mailings by approximately 300%!

Here's a couple
of important things:

Important
Thing #1:

These calls are all made during the day.
Not at night as I thought (and told you) a couple
months ago.

Important
Thing #2:

These calls will terminate
automatically if a live person answers. The message
will only be left on an answering machine or
voicemail.

Actually, you can
have the message delivered if a live person answers... but...
that's not the way I would
do it.

Let's explore a different scenario: Let's say
you are mailing to an outside rented list. One that is not
made up of your own customers. Here's how I would change the
message: