zazs automatic telephone calls

Perhaps this is your own in-house list of your
personal, existing customers. If not, you should know there
are hundreds of mailing lists you can rent in which you not
only get the names and addresses... but also... the telephone
numbers of all the people on that list.

Now listen up: The selection of the list you
are going to use is... by far...
the most important decision you are going to make in this
entire equation. It doesn't matter how well you do everything
else... if... you are working with a tired, exhausted list of
people who have no interest in what you are selling. In fact,
when it comes to marketing, the most important element is always...

How Well You Target

Your Prospects!

Blue collar, beer-guzzling,
pick-up-truck-driving-dumb-asses... ain't...
gonna buy your high-priced golf clubs... no matter... how good
your sales pitch is.

OK, let's say you're gonna start with your own
list. Let's say you've got 100,000 people on your list and,
it's been awhile since you have contacted them. You write a
great sales letter and send it to the list. Your mailing is
profitable. It pulls in x%.

Let's see if we can sweeten the pot just a
bit? On the day after you drop your mail, you record a message
something like this:

"Hi, this is John Q. Everett
calling. I just wanted to tell you I mailed you a very
important letter yesterday. It's coming in a yellow envelope
and it has a sample of the kind of bills they are using for
money now in Afghanistan. There's a very interesting story in
the letter about this. And, if you hate the Taliban terrorists
as much as I do, you will really enjoy reading this letter. So
watch for it. Remember, it was mailed yesterday by first-class
mail and it's coming in a yellow envelope. Thanks for hearing
me out."

OK, Sweetcheeks, remember how you got x%
response when you mailed
that letter all by itself with no telephone call? Guess
what kind of response you are going to get when you
"enhance" your mailing with
the kind of 30-second
telephone message you just read? Well, instead
of x response... you are going to get...