zazs automatic telephone calls

I'll write more about my "Patches of
Light" seminar at the end of this letter. But now, I want
to talk about Voice Broadcasts (sometimes known as "phone
blasts") and how they might help you make a lot of extra
fungolas.

First, telemarketing has been around for a
long time and it has a deservedly bad reputation. Ask 100
people what they think about telemarketers and those 100
people will say...

"Telemarketers
Suck!"

But, methinks that's not exactly the case with
this new voice broadcast technology. Here's one example of how
this modern technology can be used. You start with a list of
people who have a common interest in something. Of course, you
have to have the telephone numbers of all these people.

Perhaps this is your own in-house list of your
personal, existing customers. If not, you should know there
are hundreds of mailing lists you can rent in which you not
only get the names and addresses... but also... the telephone
numbers of all the people on that list.

Now listen up: The selection of the list you
are going to use is... by far...
the most important decision you are going to make in this
entire equation. It doesn't matter how well you do everything
else... if... you are working with a tired, exhausted list of
people who have no interest in what you are selling. In fact,
when it comes to marketing, the most important element is always...

How Well You Target

Your Prospects!

Blue collar, beer-guzzling,
pick-up-truck-driving-dumb-asses... ain't...
gonna buy your high-priced golf clubs... no matter... how good
your sales pitch is.

OK, let's say you're gonna start with your own
list. Let's say you've got 100,000 people on your list and,
it's been awhile since you have contacted them. You write a
great sales letter and send it to the list. Your mailing is
profitable. It pulls in x%.