World s Greatest Copywriter Letter

simple: You see, good writing is not the same as good selling and al though most
agency guys know how to write, hardly any of them have ever gone door-to-door
selling pots and pans or encyclopedias or anything eise. And therefore, my
friend, they do dumb things. Really dumb. However, the smart ones (those who
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subscribe to my newsletter) won't do those dumb things anymore after they read
this article. That's because I'm going to list the 10-dumbest things most agencies do and then tell what they should do instead. Preview #9:
HOW TO MAKE YOUR SPACE ADS AND DIRECT MAIL LETTERS
LIVE AND BREATHE AND GRAB PEOPLE RIGHT BY THE JUGULAR
AND FORCE IHEM TO SEND YOU ALL OF THEIR MONEY! My specialty. This isn't the title of any one article. No. This is more
like my theme song. This is the central core of what every issue of my newsletter
is all about. For example, I'm going to reveal:
*
Why, in most cases, you should not use color. What every catalog mailer does wrong. How to "energize" your copy. A 10-second change that will make almost any package pull better. How to test before you test. How to "test" a copywriter before you pay him any money. *
The real way to use those "fake" Federal Express envelopes. How to get Hollywood celebrities to "star" in your ads and how to get
them cheap. * How to mail bulk rate and get (sometimes) first-class delivery. * How to get me to write an ad for you at a suprisingly Iow initial fee!

Enough,
There's a lot more but, if I keep on going, I'll make my printer
rich with just, this one letter. Don't want to do that. No sir. Got to keep that
sucker hungry so he'll continue to take my midnite cal Is whenever I've got a hot
promotion I want to get into the mail. And besides, my hand is getting tired. So, therefore, it is now time for me to ask for the
order. You know, most good
copywriters (in-print salesmen) "choke Up" a little at this point. Not me. What
I have to sell here is worth far more than I'm asking and I can prove it. I've
got a list as long as your arm of people in direct marketing from coast-to-coast
for whom I have made literally millions of dollars. won't you join them? Please. Iet me help you as I have others. Admittedly, my newsletter is not cheap but, then again, there's nothing else like it. I
honestly believe I am the premier in-print salesman of my time. You know, 1 may
have caused more people to put a check in the mail than anyone in history except
maybe the guy who invented the IRS! But that doesn't matter. What does matter is that, I can, if you will let
me, show you how to get a lot more of those checks coming to you. Go for it. Make me prove what I've been saying. If you've got a credit
card, pick up the phone and call me. The number is (213) 273-7053 and, if at all
possible,
I'll take the call personally. Or, if you prefer to order by mail, you
can use the yellow order form that is included with this letter.

Either way, you won't be sorry. I promise. Sincerely
Hary CHallet
Jary T. Halbert
(In-print Salesman)
P. S. If you decide to subscribe for two years, I'll send you an exciting free
gift that will be very inspiring and exciting for you and your staff. You 11 find details in the enclosed "Hot Flash" pink sheet. Thank you.